Musicroom attracts attention on the high street

Making music accessible and exciting to all, Musicroom, the UK’s largest music retailer’s flagship store on Denmark Street has undergone a full re-brand and shop fit which includes state-of-the-art technology for branding and signage.

Genevra Champion, Marketing Manager for Musicroom explains:

“We wanted to reflect the redefined brand in a way that would be eye-catching yet flexible and dynamic for our window displays.  Corporate and digital signage experts, Signlex were tasked with providing the store with a clarity and distinction on the high street which will not be affected by the time of day or the seasons, especially given the sometimes gloomy weather in the UK.  As a result, the store is now highly visible with a bright and eye-catching interactive screen on the window, which draws attention into the store.”

“Signlex introduced the concept of digital signage and particularly the concept of projected moving imagery and content onto the shop front.  The digital signage includes a media player, with remote access facility for content upload.  Imagery and information is projected onto the shop window and can be updated at any time with remote access via the internet.”

“Music Room can now provide a mix of promotional messages that reflect our current marketing campaigns and new releases.  In addition suppliers can provide content featuring video and sound. The next phase will incorporate blog feeds, relevant video footage from festivals and more.”

“The new screen provides a flexible and cost-effective means of updating window displays. It also allows us to visually demonstrate the range available within the store and reflect the broader activities of the group – a well worth investment.”

Simon Belton, Managing Direct of Signlex says:

“The audio visual solution includes zoned sound around the store.  We also provided window graphics, face and ‘halo’ illuminated fascia logos and aluminium cladding with down-lighters.  The overall effect is illuminating and we are delighted with the effect it produces.”

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