Mum’s the word: Consumers predicted to double spend on mums this year
Shoppers will spend 48% more this Mother’s Day YOY
Sons will prove true ‘mummy’s boys’ and spend 10% more on average than daughters
Consumers are predicted to almost double their average transactional value (+48%) this Mother’s Day, according to Coniq, a European CRM and marketing insight platform for shopping centres, with sons spending 10% more than daughters.
Retailers are preparing for a healthy uplift in spend this Mother’s Day weekend with the number of transactions per visit set to rise by 6%. Spend per visit (SPV) is also predicted to rise by 25% in comparison to last year, as shoppers splash the cash on their mothers, despite economic uncertainty.
Albeit transactions in fashion brands are predicted to see an increase by 32%, many will be looking to cash in on promotional offers this year, as 5% more vouchers and offers will be redeemed over the weekend in comparison to an average Saturday. But gifting isn’t the only treat UK mums can expect this year as hospitality outlets will see a 10% uplift in transactions in the lead up to Mother’s Day.
Ben Chesser, founder and CEO at Coniq, commented: ‘Mother’s Day has always been a key calendar hook for shopping centres and tenants alike, and our research displays that this trend is continuing to rise, despite the uncertainly Brexit and Article 50 is producing.’
‘To truly optimise the opportunity that Mother’s Day presents, then, retailers should critically review their marketing campaigns and ensure that engagement is encouraged and loyalty rewarded.’