Mothercare Incorporates Digital Receipts into its Mobile Apps
As part of the latest app release, NN4M, a leading mobile commerce solutions provider, has incorporated digital receipts, in partnership with yReceipts, into Mothercare’s fully transactional iPhone, iPad and Android apps.
yReceipts allows receipts for purchases made in-store to be stored within Mothercare’s apps. The custom-designed receipts include product images that link to the product details within the app. Customers will also have the option to send eGift Receipts to friends and family directly from the app and sales assistants will be able to scan in a customer’s email address rather than having to manually enter it, eliminating the margin for human error. The integration of yReceipts adds another layer of convenience to Mothercare’s apps, allowing customers to access all of their in-store purchase history in one location at the tap of a button, rather than having to dig through their email inbox.
Several additional, behind-the-scenes changes to Mothercare’s hugely successful apps are aimed at providing an improved customer experience while tweaks to the design give the app a freshening up.
Developed in response to customer demand, the retailer’s iPhone, Android and iPad apps have proved highly successful, winning multiple awards. Mothercare’s apps have improved the parenting retailer’s sales since their launch in 2012, 2013 and 2014 respectively.
“Bridging the gap between online and in store is a huge focus for us as a business and we see mobile as playing a major part in this,” said Chris Bertin, Group Mobile Commerce Manager, Mothercare.
This update is part of Mothercare’s overall vision of engaging their customers in a new way and making their service and offerings more convenient and accessible to parents and parents-to-be throughout the UK. Among many unique features, the apps offer a baby namer, kick/contraction counters, a pregnancy week-by-week guide, a collection of lullabies, baby tunes and essentials lists.
NN4M is the leading transactional retail app developer in the UK. The company works with brands such as Mothercare, The Body Shop, Saks Fifth Avenue and River Island. NN4M’s apps have been recognized as best-in-class by retail and technology leaders, winning awards from Retail Week, Etail, Retail Systems, Mobile Marketing Magazine, and the MasterCard Mobile Top App Index. Alongside native mobile apps, NN4M creates in-store kiosk solutions and offers a highly advanced push messaging platform and commerce-focused analytics. For more information, visit www.nn4m.com.uk or follow NN4M on Twitter at @noneed4mirrors.
Mothercare is a global retailer that has been caring for parents for more than 50 years. With over 1300 stores in 61 countries, Mothercare provides parents and parents-to-be with everything they need in one place, offering the best quality and most innovative products, from pregnancy to 8 years.