More Online Retailers Embrace Pennies, the Electronic Charity Box

Charitable micro-donations have received a boost as three new online retailers add Pennies the electronic charity box to their websites. Customers of Party Pieces, BuySpares and Contact Lenses Express are now able to donate their ‘spare change’ to charity when making purchases online.


Charities benefiting from the money raised include Birmingham based John Taylor Hospice, RNIB and the Rainbow Trust Children’s Charity. These retailer nominated charities receive 75% of donations with the remaining 25% shared amongst other UK charities, including Shelter, Together for Short Lives and the Children’s Burns Trust.  Pennies is now supporting a total of 28 different charities.


Alison Hutchinson, CEO of The Pennies Foundation, commented: “We’re thrilled that these new retailers are joining the Pennies movement and demonstrating how simple and quick Pennies is to introduce in an online environment.  Customer donations are already adding up, providing much needed funds for charity and ultimately making a huge difference to people’s lives.”


The new retailers are in good company with Pennies’ other national partners which include Domino’s Pizza, Zizzi restaurants and The Entertainer toy shop chain.  Since launching 10 national retailers and many smaller merchants have implemented Pennies, allowing customers to give quickly, securely, privately and conveniently. The consumer response has been very positive with more than £435,000 being raised from over 1.7 million individual donations.


Breaking new ground, Pennies is a new channel for an old habit – dropping a few coins into a charity box on a shop counter – brought up to date to give consumers the choice to donate a few extra pennies when they pay by card. Retailers can now switch on the Pennies technology in stores, ranging from high street chains to corner shops, as well as for online and mobile purchases.


If every one of the 43 million cardholders in the UK gave once a month at an average of 30p (equivalent to a penny a day), it would raise more than £150m a year.


Carole Middleton, founder of Party Pieces said: “I think this is simply a brilliant idea which I hope everyone will get behind.  Just by donating a few pennies, your spare change, we can help make a huge difference to families who really need our support”. Heather Wood, Chief Executive of Rainbow Trust said: “I am thrilled that Party Pieces has chosen to support Rainbow Trust. Creating lasting memories of special occasions is important to us both.  This is a really innovative way to get donations through online shopping. Their support will make a real difference to the families we work with.”




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