Mood Media supports Générale De Téléphone in the creation of the new concept store “Mood”

MoodThe new concept store is a retail space dedicated to smartphone accessories and connected products. Designed as a centre for sensorial and interactive experience, the “Mood” store is a place for customers to demo and discover the latest line of products. Mood Media designed and installed innovative sound and video solutions that allowed the “Mood” stores to share a new retail experience with its customers.

The connected wall

The first of its kind and entirely designed and created by Mood Media, the connected wall is an interactive display dedicated to connected products. All connected items are presented on individual shelves easily accessible to customers. A unique feature, made possible by RFID technology, has been installed so that when a customer lifts one of the products from the shelf, a film about it begins to play on a 24” touch screen creating a personalised and interactive experience for the customer.

Real-time promotions run via smartphones

A tailored app installed on the smartphones of “Mood” retail staff connects to a 46” screen facing the entrance of the shop broadcasting product and promotional information. This allows the brand to interact and connect in real time with customers through its staff on the ground.

Live Instagram interaction

For direct interaction with its customers, the “#mood” Instagram feed is broadcasted on a 46” screen inside the store and updated every two minutes. “Instappen”, was built and integrated in partnership with the Digital Campus of Bordeaux.

Bespoke sound design

Mood Media’s sound designers developed a bespoke playlist,  tailor-made to reflect the “Mood” brand – colourful, playful, joyful and warm. More than 800 songs are played every month.

Through the use of cutting edge technology, “Mood” boutiques are designed to interact with customers who can truly experience the brand and try products in a digital and connected environment.

Following the successful launch of the first “Mood” boutique  in Bordeaux last year, Mood Media was appointed by Générale de Téléphone to create additional “Mood” stores in the French cities of Paris, Tours, La Rochelle and Dijon. 14 new shops will be created before the end of the year.

Claude Nahon, President of Mood Media International says: “This collaboration allowed Mood Media the opportunity to re-imagine how technology can be used to create a really interactive and engaging experience designed to truly connect with Génerale de Téléphone’s customers’. It is just the beginning of a beautiful and long partnership.”

 

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