Mood Media Partners with China Audio-Visual Association to Bring Digital Content to Chinese Mainland

Mood Media Partners with China Audio-Visual Association to Bring Digital Content to Chinese Mainland

Mood Media (TSX:MM/ LSE AIM:MM) has formed a strategic partnership with the China Audio-Visual Association as part of its ongoing strategy to enter the Chinese market. The partnership opens significant new distribution opportunities to Mood and provides access to over 500 leaders in the distribution of audio and visual content in China.

Shanghai, June 7, 2011 – Mood Media, a leading in-store music provider, has partnered with the China Audio-Visual Association (CAVA), the largest industry association of digital media publishers and distributors in China. CAVA is the only national audio-visual industry trade association recognized by the General Administration of Press and Publications (GAPP) of the People’s Republic of China. Together with the Music Copyright Society of China (MCSC) and the China Audio Visual Copyright Association (CAVCA) also operating under the auspices of the GAPP, the CAVA membership covers nearly all digital content distribution in China.

 

An important part of CAVA’s mission is to accelerate the availability of high quality, legal content in the Chinese market by advancing commercial opportunities for and between member companies such as Mood Media. As the first and only foreign member, Mood Media is now well positioned to establish relationships with all of the key players in the Chinese digital content industry. CAVA will also act as a communications bridge between Mood and the Chinese government, further raising awareness of Mood Media and its in-store music solutions in the market.

 

“The continued growth of China’s retail sector along with strong measures now being undertaken by the Chinese government to encourage legal, world-class content and services represent a major opportunity for Mood Media to further deploy its in-store media solutions in one of the world’s fastest growing economies” said Lorne Abony, CEO of Mood Media. “We are deeply honored to have the opportunity to partner with CAVA,” he added.

 

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