Monsoon’s flagship gets a new look

Monsoon’s flagship store on Oxford Street has been unveiled with a new look and logo. The new look sees Monsoon going back to its ethnic-inspired roots with an Indian undertones. The new look has been created to get the retailer back to its heritage.

The store features images of heritage fabrics from its archives framed on the walls. The logo features different a different M and Ns which are meant to look like Indian architecture.

The Marble Arch branch is next in line for the face lift, followed by the other 133 shops.

The Oxford street store is also being expanded from 1,840 sq ft to 2,005 sq ft.

The renovation and rebrand is being carried out in conjunction with design agency, Pompeii AD.

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