Mondelēz International is helping independent businesses improve their skills to drive sales, through sponsorship of national Independents’ Day on 4 July 2014 and a unique digital skills course for C-stores, newsagent owners and out of home operators[i] across the UK.


Across the country on 4 July 2014, the public will be encouraged to buy at least one item from their local independent shops to celebrate Independents’ Day 2014. Organised by People 1st and the National Skills Academy for Retail and now in its fourth year, the campaign celebrates the contribution independent businesses make to the UK. It is also helping small businesses develop their skills, with a package of training support available to destinations across the UK.


As part of the initiative, Mondelēz International is supporting the event by offering up to 30 places on the Digital High Street Skills Programme for independent retailers, helping C-store owners to build their skills in digital marketing, getting their business online and using social media to drive sales.


Susan Nash, trade communications manager at Mondelēz International, said: “We’re proud to be headline sponsors of this year’s national Independents’ Day, and we want to make sure independent retailers can keep up the momentum after the event. That’s why we’re committed to supporting our customers in building their businesses through the Digital High Street Skills Programme – after all, up-skilling has to continue throughout the year, not just on one day.


“Last year’s day was a huge success, with thousands of businesses taking part, and we expect this year will be just as well-received.”


Simon Tarr, Group Managing Director, People 1st said: “We are delighted to see Mondelez International sponsoring our Independents’ Day competition once again. The campaign has gained considerable momentum over the last four years and we are certain that this year’s campaign will be the biggest yet.


“Thanks to Mondelez International’s involvement, 30 independent newsagents, convenience stores and out of home operators in the UK will have the opportunity to win a free training session to better understand their customers and digital marketing. The module is part of our Digital High Street Skills programme, a tailor-made suite of training modules specifically designed to support small businesses to overcome their lack of digital knowledge and bridge the digital divide.”


To enter the Independents’ Day competition please visit

To stay up to date with all the activities, follow the campaign on Twitter @IndieDayUK, or on the campaign website


[i] Out of home operators includes restaurants, pubs, hotels, cafes, caterers, contract caterers

Comments are closed.

    ISE 2018 right-hand skyscraper
    2018 A1 Buyers Guide
  • A1 Retail Twitter

  • Facebook