Momentum Instore Takes Home Silver at POPAI Awards

Leading retail implementation agency, Momentum Instore, took home the Silver award at the Point of Purchase Advertising International (POPAI) UK annual awards held in London last night. The Momentum team received the award for their installation work with leading paints and coating company AkzoNobel.

The installation supported the launch of AkzoNobel’s new high-tech paint tinting solution, which was rolled out as Dulux Mix Lab+ units across Homebase stores. The new facility allows customers to match and mix paint to any colour required, with each unit displaying integrated shelving, lighting, a touch-screen computer and scanner to allow interactive colour matching.

Rob Gleave, managing director [Client to confirm], says: “We are delighted to take home the Silver award tonight. This award is testament to the dedication and passion of the Momentum Instore team in delivering the very best service in the work we do.

“Taking on something as iconic as the Dulux Mix Lab+ was an exciting challenge which we were thrilled to be involved with. Simply being nominated at the POPAI awards was a huge honour, and to add a silver award to our growing list of wins is fantastic. We are very proud of our standout campaigns.”

The project involved installing 70,656 pieces of POS across 256 Homebase stores from the 1,380 pallets of stock received by the Momentum team. A total of 1,536 bays were installed by 24 teams across the stores, with each unit containing an average of 2,584 parts, during an 18 week programme of installation and reporting.

Rob adds: “As Momentum Instore continues to go from strength to strength, being recognised by the industry is yet more validation, not only for us but for the brands we have worked with to create word-class retail marketing campaigns.”

The POPAI awards were hosted by Richard Bacon and entrants were judged by a panel of industry experts, who look for companies promoting best practice and who are dedicated to enhancing the total shopper experience.

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