Momentum Instore gets focussed

Focus DIY has appointed Momentum Instore, the leading provider of innovative retail marketing solutions, to complete a national roll out of its new Take Away Kitchen Appliances range.

The range includes ovens, dishwashers, hobs and extractor hoods. Along with introducing Take Away Kitchen Appliances, Focus DIY is de-ranging its Ottawa and Rockingham kitchen units from stores and making them special order ranges. As part of the two-week project, Momentum Instore will de-merchandise the Ottawa and Rockingham unit stock, re-profile and re-merchandise the shelves in line with the new Take Away Kitchen Appliances Planogram and install updated POS in 167 Focus DIY Stores.

Richard Williams, account director at Momentum Instore, says: ‘We are regularly trusted by retailers and brands to undertake national campaigns within a relatively short timescale. They know they can rely on us to plan each stage in detail and use our expertise to complete it on time, within budget and to a very high standard. Our team is looking forward to delivering another successful project for Focus DIY.’

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