Momentum Instore Dresses Up Sainsbury’s New Clothing Launches


Momentum Instore, the leading provider of innovative retail marketing solutions, is providing merchandising support to Sainsbury’s for the launch of its new Gok Wan and TU ranges.


The roll out started at the end of January and the agency will be providing ongoing support. Momentum Instore’s team leaders trained with Sainsbury’s Clothing Coaches prior to the start of the project so that they fully understood the new ranges and the objectives for the campaign and could pass this knowledge onto the merchandisers.


Momentum Instore has so far provided 22 merchandisers who worked night and day shifts to merchandise the Gok Wan and TU displays in Sainsbury’s Hedge End, Isle of Wight and Portswood stores. The campaign is part of Sainsbury’s 2012 ‘Roll Back & Roll Forward’ program.

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