Momentum Instore Announcement about POPAI Awards Sponsorship

Momentum Instore, a leading provider of innovative retail marketing solutions, has announced that it will not be sponsoring the POPAI Awards for the sixth year in 2013.


The company has a new marketing strategy in place for next year and after five successful years as headline sponsor of the Awards it has taken the decision to concentrate on initiatives that reinforce this new approach.


Steph Gleave, Sales & Marketing Director of Momentum Instore, said: “This decision is in no way a reflection on the value of sponsoring the POPAI Awards. For the last five years we have seen a tangible return on investment from the initiative and have greatly enjoyed having closer links with POPAI itself. It has achieved much in terms of raising our profile both within the retail marketing industry and beyond.


“Like all businesses though our strategy, and therefore also our focus, is not stationary, but evolves in line with our overall objectives. For this reason we will be concentrating on other marketing tools over the coming 12 months.”

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