Molton Brown transform Covent Garden store with LED Light Sheet


 

Applelec’s LED Light Sheet has been selected to backlight shelving in store display systems at Molton Brown, with a store in Covent Garden the latest location to feature the lighting unit.

 

The starting point for the store concept was nature and science with the ambition to create a unique environment that provided a harmony between the natural elements and the scientific processes that are at the core of Molton Brown. These principles are overlaid with gestures of London to convey brand heritage and contemporary London. The aim was to create an environment that engages with all customers, inviting them to play and discover the journey of each product.

 

The interior colour palette is purposefully calm and neutral, providing a canvas against which the colorful Molton Brown products are displayed. Claire Hinkins, Molton Brown 3D Designer explains: ‘The use of colour is a big part of our brand equity and it was therefore essential that we highlighted this within the concept.  The use of LED Light Sheet enhances the vibrancy of the mineral and botanical colours of all products which in turn become a part of the interior scheme.’  

 

‘We also wanted to engage customers through ‘play’ points to enhance the sensory experience of the products.  In order for people to freely navigate the store and educate themselves on products, there needed to be clear signage. The colourful base units act as a story telling or navigational tool for customers which ‘pop’ due to the additional LED Light Sheet illumination.’

 

Molton Brown stores have always featured product lighting, but for the new concept LED Light Sheet was selected due to its combination of low heat emissions and long life guarantee. The vivid product displays are possible due to the cool running of LED Light Sheet which ensures heat sensitive products, such as cosmetics and candles, may be displayed directly on the lighting unit without risk of depreciation.

 

Applelec continually seek to provide solutions provision, and the Molton Brown store presented two distinct challenges to address. Claire comments: ‘Applelec assisted with design detailing to ensure the LED spotting from LED Light Sheet was completely hidden. Additionally, we could not get the desired 5300 Kelvin colour temperature for the perimeter pelmet lighting to match the LED lit shelves. Applelec have managed to resolve this issue and are now providing matching LED strips for the pelmet.’

 

The completed store triumphs in a tantalising product rainbow, brightly glowing against the white shelving system to a backdrop of London’s stylish Covent Garden.

For more information, please visit www.ledlightsheet.co.uk

 

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