Mint Velvet selects Vodat International to support future growth plans

Mint Velvet, the luxury women’s clothing retailer and recently listed in the Sunday Times PwC Profit Track 100 ‘Ones to Recognise’, has selected Vodat International, the leading communications solution provider to the retail industry, to implement a fully managed network across all stores in a bid to improve communication between stores and head office.


The new solution ensures Mint Velvet has a robust communications network and consistent visibility of transactions and data from all stores. Stuart Grant, Commercial Director at Mint Velvet, said, “We went to market and decided that Vodat International were the natural fit and could offer us the appropriate solution for our business. They have proven experience of working with well-known retailers and their reputation within the market is strong.”


Grant added, “Mint Velvet has grown rapidly over the last three years and our existing network infrastructure wasn’t fit for the future. Communication between our stores, data centre, warehouse and head office is critical to our business, we need all sites talking together at all times in order for us to run our business well.”


Mint Velvet trades from 91 locations including eight stand alone boutique stores, with an additional three openings planned for Spring 2012 in Harrogate, Guildford and Farnham. The company aims to have 20 to 30 stand-alone stores in affluent market town locations. In addition, Mint Velvet operates 83 concession stores in premium department stores and a successful website The brand can now be found in every John Lewis Fashion store. The retailer quickly out grew its previous solution and is implementing the fully managed Multi Protocol Label Switching (MPLS) network to support its impressive expansion plans for 2012.


Paul Leybourne, Head of Sales at Vodat International, said, “Mint Velvet is a shining example of a retailer that has a vision for the future. We are delighted to have been chosen as their preferred supplier and look forward to working with them in the years to come as their business continues to thrive.”


Launched in October 2009, the Mint Velvet business grew rapidly, with sales of £12m for the 2010-11 financial year, quadrupling the trading figures achieved in the company’s first year. Furthermore, the business now employs a total of 350 people.

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