Metamorphosis & WBC launch a ‘Retail School’ By Eve Reid


WBC have teamed up with visual retail consultants, Metamorphosis Group, to offer independent retail businesses the opportunity to enhance their skills and knowledge through a series of dynamic 1 day Retail courses.

These ‘Retail Meta-classes TM’ will be held throughout the year at WBC’s London HQ. Each Meta-class TM will be delivered by a Metamorphosis Retail Expert; providing in depth knowledge and hands-on experience in topics such as Visual Merchandising, Window Dressing and Space Planning; giving independent retailers the skills and knowledge they need to make their retail space work harder and ‘dress it for success’.

‘’In today’s retail environment it has never been more important to ensure that retailers are making a big impact; The Retail Landscape will continue to be tricky, with the Centre for Retail Research (CR)warning us that High Streets could see 20% of their shops closing down within the next five years; In order to achieve Retail Success, independent retail businesses need more than ever to be prepared to hone their skills in order to be able to inject much needed creativity & Innovation. 

Eve Reid, Director Metamorphosis Group 

Whether looking to set up a new shop or revamp an existing shop, these 1 day courses will teach retailers how to take their customer experience to new heights, to actively drive sales and inspire customers to buy. During each course, retailers benefit from new skills, techniques and knowledge, whilst being inspired with new ideas and updates on the latest retail trends. 

Who are the courses for? Independent retail businesses looking to:

  • · Take their shopping experience to new heights
  • · Convert more visitors to customers
  • · Encourage customers to shop for longer
  • · Increase their average sale value


The principles and techniques in this course have seen huge success when applied within the Food, Home Interiors and Gift sectors. Refreshments & Timings Attendees will be asked to arrive at 10am for a 10.30am start and the course will finish at 4pm. Coffee and tea will be available throughout the day. Lunch is included within the price of the course and will be served between 1pm and 1.30pm. Location WBC Retail Training Room; Unit 11 Ellerslie Square, Lyham Road,, London, SW2 5DZ Booking information To book on the course retailers can book online at Questions about the course? If they have any questions about the course’s they can contact Ellie on 0845 437 9648 or email

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