MaxMedia Releases Retail Report on Consumer Electronics Shopping Experience
As announced last month, MaxMedia, an Atlanta-based digital retail experience agency, has launched MaxMedia Retail Labs, a consultancy practice in alignment with its burgeoning creative services, strengthening its ability to deliver meaningful, measurable digital shopping experiences inside retail environments.
For its first monthly industry report, MaxMedia presents the results of a carefully crafted study that accessed non-conscious motivators of shoppers in consumer electronics retailers. The company applied its proprietary Emotional Experience CENTER Model and the same cognitive analytics engine used by P&G and other leading retail companies.
The report uncovers what shoppers expect when visiting consumer electronics retailers in stores, and what shoppers actually experience. As the report describes, today’s leading consumer electronics retailers aren’t completely in line with what shoppers crave. Readers will also discover the one surprising insight that has nothing to do with the brick and mortar itself.
Interested readers can download the fill report at https://www.maxmedia.com/insights/retail-labs-consumer-electronics/.