Maxim Creative Group beds in with Dragons Den mogul

The Maxim Creative Group has entered the dragon’s lair, after teaming up with Dragon’s Den business mogul Hilary Devey on her new investment Duvalay.


The one-stop-shop for fit out solutions has been signed up to design and manufacture a range of Point-of-Purchase (POP) stands for the innovative product. The display stands have been designed to maximise the partnership with Hilary and incorporate screen media that plays a video of Hilary along with details about the product portfolio.


Currently available directly from Duvalay, the business has secured its first retail listings and the new POP displays designed by Maxim will be fitted within stores across the country in the coming months.


The business, which Hilary invested in on the programme, started with a memory foam mattress topper that is designed for beds that need to be folded away and the range has now expanded to sleeping bags, pillows and even pet beds.


Director for The Maxim Creative Group, Michael McVey said: “We are delighted to be involved with such an innovative and exciting product. Hilary Devey is one of the most respected business women in the country so this was a great project to be part of.”


The Maxim Creative Group is a one-stop-shop solution for interior fit out offering a complete service from initial design concepts through to manufacture and installation. With a complete service offering for clients, The Maxim Creative Group boasts expertise in project management, design, manufacture, visual merchandising, printing and technical drawing. All products are manufactured in the UK, offering clients the advantage of visiting the production facility to see their projects taking shape. With over 20 years’ experience in the industry, clients include Manchester City Football Club, Skechers and Arcadia.

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