Massive increase in entries reflects vibrant loyalty business

A fantastic 30% increase in entries for The Loyalty Awards 2015 for the EMEA region has resulted in some tough decisions for the shortlisting judges who had to prune the numbers down for the final day of judgement.

Entries this year came from an even wider range of businesses, with mobile schemes well represented. They have come from virtually every country in the EMEA region.

Particularly high numbers were entered into the Best Loyalty Programme Marketing Campaign of the Year, the new category Best Use of Gamification to Enhance Loyalty, Best Short Term Loyalty Programme and Best New Loyalty Programme of the Year. This last category is significant, because it reflects the level of interest in loyalty, and illustrates the large number of new initiatives being introduced.

“The presentation of The Loyalty Awards EMEA is  firmly established as THE loyalty event of the year and in 2015 we expect well in excess of the 700 loyalty professionals who attended the Gala Awards Evening last year,” predicted Annich McIntosh, joint CEO of The Loyalty Awards.

The Loyalty Awards 2015 take place on June 9th at Grosvenor House – a JW Marriott Hotel, Park Lane, London. Early booking is advised to make sure you secure a good position for your table.

THE LOYALTY AWARDS 2015 EMEA FINALISTS

Best Use of Gamification to enhance Loyalty

Barilla / Advice Group – Amici del Mulino

Auchan France / TCC  – Looney Tunes FETE DU SPORT

Cable and Wireless – Win & Drive

Dansk Supermarked – Winning hearts

Dubai Police – Virtual Applications

JetBlue Airways / Comarch – JetBlue’s TrueBlue Badges

MAXIMA / Boost  – Puponautai II

Quidco – Quidco’s Christmas ‘Cookie Trail’

Topaz Energy – Play or Park Loyalty Game

Wanda Digital – gnctrkcll Mobile Application

 

Best User Experience

MAXIMA / Boost – Puponautai II

Monsoon Accessorize & Ikano Insight – Incorporating the Accessorize brand

Qitaf / Saudi Telecom Company –Qitaf Partner redemptions

Turkcell – Turkcell One

Vodafone Turkey / Ketchup Loyalty Marketing – RED Loyalty Program

 

Best use of technology in a Loyalty Programme

Coalition Rewards  – PINS: the first shopper flyer loyalty program in the world

Nicholson / Eagle Eye Solutions – Ale Trail Application

Heathrow Airport / Comarch – Heathrow Rewards Instant Redemption App

Inspire Europe / Mastercard – Inspire Europe in Partnership with MasterCard Loyalty Solutions

Morrisons Match & More/ Capgemini – Price Match & points Reward Card

Mothercare / RAPP – Becoming the world’s most caring retailer

Pegasus Airlines / Monitise Yazilim – Mobile Loyalty Offering

The Saudi Investment Bank / Ketchup Loyalty Marketing – Saudi Investment Bank Loyalty Program

Vodafone Turkey/Ketchup Loyalty Marketing – Vodafone RED & Karafirin – M2M Integrated Digital Solutions

Whitbread –Whitbread Restaurants Loyalty Schemes

 

Best Use if Customer Relationship Management (CRM) in a Loyalty Environment.

Club Carlson – The Carlson Rezidor Hotel Group / ICLP – ‘Thank you’ Campaign

Heathrow Airport / Acxiom – Realigning Strategy to Improve CRM Contribution to Corporate Objectives

MultiPlus Card – C@T Coupons at till

Natura Brazil / Comarch ­­- Implementation of CRM&Loyalty strategy in integrated omni chanel B2C & B2B business model

Tatry Mountain Resorts – GOPASS – The digital skiing experience

Turkcell – Turkcell Care for Professionals

Volvo / Ketchup Loyalty Marketing

Volvo Benimle Loyalty Program

Wanda Digital

gnctrkcll Mobile Application

 

Best Social Responsibility (CSR) Initiative Linked to Loyalty

Abbott Turkey / 360DRCMarketing – Life is Valuable Club

Cable and Wireless – Happy to Give

Multipont Program – Let’s help Santa! – the best CSR initiative

Virtual Market Place ­- Youth Day Campaign: Helping school kids who don’t have desks

XL Team – Safe Drive

 

Best Use of Customer Analytics/Data

Club Carlson – The Carlson Rezidor Hotel Group / ICLP  – At Risk – Campaign

Club Carlson – The Carlson Rezidor Hotel Group  / ICLP – Nordics Campaign

Mothercare / Rapp – Becoming the world’s most caring retailer

MultiPlus Card – MultiPlusCard – Coupons at till drive new sales and slash costs

Turkcell – Turkcell Proactive Tariff Consultancy

 

Best Loyalty Industry Innovation

Cable & Wireless – Happy to Give

Coalition Rewards – PINS – the first shopper flyer loyalty program in the world

MasterCard – Mastercard Pay with Rewards

Morrisons – Match & More

The Saudi Investment Bank / Ketchup Loyalty Marketing – Saudi Investment Bank Loyalty Program

Vodafone Turkey / Ketchup Loyalty Marketing – Avantaj Cepte Mobile Loyalty Platform

 

Best use of Communications in a Loyalty Programme (including Social Media) Club Carlson – The Carlson Rezidor Hotel Group / ICLP – ‘New Year’ campaign

JetBlue Airways / Comarch – JetBlue’s TrueBlue Badges

Tesco Global Zrt / Hammer MS Kft. – Tesco Rubik Loyalty Promotion          

Bupa Global / Them London – Brand Building with birthdays

Turkcell – Turkcell Supertradesmen

 

Best Loyalty Programme Marketing Campaign

Avios – The Avios Big Reward Campaign

Club Carlson – The Carlson Rezidor Hotel Group / ICLP – Q1 Campaign

Coalition Rewards – PINS – the first Shopper Flyer loyalty program launch campaign

Dansk Supermarked Gruppen / TCC – Animals of the World take over Denmark

Electric Ireland – Electric Ireland Powering Rewards

Le Club Accorhotels – Rewarding your loyalty with Le Club Accorhotels

Merkur Austria/TCC –  Looney Tunes

Virtual Market Place – Vote4Charity with MySchool MyVillage MyPlanet  

Vodafone Turkey / Ketchup Loyalty Marketing – Vodafone KaraKartal

Zorlu Property Group / Ketchup Loyalty Marketing – Zorlu World – Miles&Smiles Campaign

 

Loyalty Programme of the Year – Financial Services

Lloyds Bank / Aimia – Everyday Offers powered by Cardlytics

Akbank  – Emotional Touch

Aviva / Cherry London – Aviva Advantages

The Saudi Investment Bank / Ketchup Loyalty Marketing – Saudi Investment Bank Loyalty Program

 

Loyalty Programme of the Year – Retail (Food)

Anchor / Whynot! – Anchor Rewards Club

COOP Adriatica / TCC Group – “Supervitamini” (The Super Vitamins)

Dansk Supermarked – Winning hearts

Greggs / Eagle Eye Solutions – ‘Greggs Rewards’

MAXIMA / Boost – Puponautai II

Morrisons – Match & More  – Price Match & points Reward Card

MyCheck / CCGroup – Busaba Eathai and MyCheck set the standard for mobile loyalty

Whitbread – Whitbread Restaurant Loyalty Schemes

 

Loyalty Programme of the Year – Retail (Non-food)

Dansk Supermarked – Winning hearts

HMV – Purehmv Loyalty Ltd

Soyak / Ketchup agency – Soyak Elite Club

Topaz Energy – Play or Park Loyalty Game

 

Loyalty Programme of the Year – Travel

Ebookers – Bonus+ : the travel rewards programme that gives customers MORE

JetBlue Airways / Comarch – JetBlue’s TrueBlue Badges

Le Club Accorhotels – Le Club Accorhotels – rewarding customers for their loyalty

Tatry Mountain Resorts – Building the first truly digital ski resort in Europe

Whittlebury Hall Hotel and Spa – Whittlebury Hall Hotel and Spa –‘me time” Loyalty Programme

 

Loyalty Programme of the Year Mobile

Dansk Supermarked – Winning hearts

MyCheck/ CC Group – Busaba Eathai and MyCheck set the standard for mobile loyalty

Saudi Telecom Company – Qitaf by STC

Macro Belgium/ TCC Global – Grundig mobile loyalty

Turkcell – Turkcell Friday Rocks

Turkcell – Platinum Application

Vodafone Turkey / Ketchup Loyalty Marketing  – Avantaj Cepte Mobile Loyalty Platform

Vodafone Turkey / Ketchup Loyalty Marketing – Vodafone KaraKartal

Vodafone Turkey / Ketchup Loyalty Marketing – RED Loyalty Program

 

Loyalty Programme of the Year – Card based

Nectar / Aimia – Nectar, the UK’s most popular loyalty programme

Ikea / Cloudbiz – Ikea Family

Inspire Europe / Mastercard – Travel redemption

PAYBACK GmbH / Pioneer Communications – From a single point to a whole new world of Loyalty

Saudi Telecom Company – Qitaf by STC

Whitbread – Whitbread Restaurants Loyalty Schemes

 

Loyalty Programme of the Year – Coupon or Voucher based

Nicholson’s / Eagle Eye Solutions – Ale Trail Application

SPAR/ i-movo  – A Global Brand with a Local Touch

Schneider Electric Turkey / Sanal Magaza Global Loyalty and E-Rewards  – FAZPUAN Loyalty Programme

Vodafone Turkey / Ketchup Loyalty Marketing  – Avantaj Cepte Mobile Loyalty Platform

 

Loyalty Programme of the Year B2B

DENTSPLY / Stream Comms  – DENTSPLY Sinks its Teeth into loyalty

Heineken UK / Whynot@!  – Heineken’s Our Shout

Imperial Tobacco – ignite – rewarding the very best independent retail

L’Oreal Dermo Club / Sanal Magaza – DermoClub by L’Oreal Turkey

MotoNovo Finance / Performance Bonus – MotorV8 REWARDS – Promoting Positive Consumer Outcomes

TRW KFZ Ausrustung / Loyalty Prime Ltd  –  TRW Automotive loyalty

Vodafone Turkey / Unite AlisverisOrtagim

 

Best New Loyalty Programme

Coalition Rewards – PINS – The first Shopper Flyer loyalty program in the world

Dansk Supermarked Gruppen – Animals of the World take over Denmark

Ebookers – BONUS+: MORE cash rewards

Ideal Standard / Havas – IdealPRO – building loyalty with plumbers

Monsoon Accessorize & Ikano Insight – New Loyalty Scheme driving engagement for Monsoon and Accessorize brands

Morrisons – Match & More – Price Match & Points Reward card

Multipont Program – Multipont real-time programme

Piotr i Pawel / TCC – Rio 2 – The Rio Birds visit Piotr i Pawel in Poland

The Saudi Investment Bank – The Saudi Investment Bank Loyalty Program

Vakıf Emeklilik – Vakıf Pension Company

 

Best Short Term Loyalty Programme

COOP Switzerland/ Brand Loyalty International  – ‘Disney Cooking’

Cable and Wireless  – Happy to Give

Dansk Supermarked Gruppen / TCC – Animals of the World take over Denmark

Dansk Supermarked  – Winning hearts

Eu. Promotions  – ‘Il Mondo Coop’ – the bricks that build business

MAXIMA LT, UAB – Dormeo Primavera by Agne Kuzmickaite

Piotr I Pawel / TCC  – Rio visits Poland

Penny Romania/TCC Global  – Penny Romania Pyrex Knives

 

Best Long-Term Loyalty Programme EMEA

Aswaaq – aswaaq Loyalty Program “WAFA”

Avios – The Avios journey

Eurostar International – Frequent Traveller

SUBWAY / Havas helia –Delivering long term loyalty in Europe

TANI – Paro, Turkey’s  first  coalition program

Turkcell – Smart Women’s Club

Vodafone Turkey / Ketchup Loyalty Marketing – RED Loyalty Programme

 

There are also three overall regional winners that will be announced on June 9 at Grosvenor House.

Networking

As the Loyalty Awards grow and develop, the organisers continue to build a critical mass of returning entrants and attendees who make sure they blank out their diaries each year for the big event. There is also a welcome for new entrants and attendees each year as the event grows in stature and appeal. A significant number of entries this year are from organisations entirely new to The Loyalty Awards.

“Being a finalist for The Loyalty Awards is a massive achievement, and we congratulate those companies appearing in the following list,” said Annich McIntosh. “They have demonstrated excellence, imagination, creativity and business acumen to get this far. Congratulations to every one of them.”

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