Marketing Week Live Re-Launches In-Store As The ‘Retail’ Zone

Marketing Week Live has announced their plans to revise the retail marketing offering for the 2013 event in recognition of the fast changing and influential digital landscape – addressing the needs of a modern multichannel retailer. The new Retail Zone and its accompanying Conference programme will be delivered in partnership with trade association and industry promotional body, POPAI UK & Ireland.

 

Since Marketing Week Live’s launch in 2009 the event has grown from including 4 Shows to 7 Shows and grown in audience by 42% from 9,436 to 13,396.

 

Portfolio Director, Paul MacDonald said, Part of the Marketing Week Live  evolution was always to position Marketing Week Live as one Show rather than a collection of smaller events, and as such I am delighted to announce that the In-Store Show is now re-positioned as the ‘Retail Zone’ within Marketing Week Live.

 

I believe that retail marketing is one of the most exciting and diverse disciplines within a brand, retailer or marketers world. However, the In-Store Show has not reflected the same rate of growth that has been achieved by Marketing Week Live and we wish to address this.

 

The re-launch comes after significant investment into industry research, conducted by GHC Marketing who interviewed Brand Managers, Marketing Managers, Retail Trade Marketers and Marketing Directors from some of the largest global retailers and brands, including; M&S, Nokia, Tesco’s, Lego, Starbucks, New Look, McDonalds, Barclays, Boots, Phone 4U and Nestle to name a few.

 

They were asked to identify; the latest and future trends, their challenges, how they source new products and intelligence, the type of exhibitor they would like to meet and how important education is to a retail event offering.

 

As a result of the research Marketing Week Live now plans to implement a range of exciting and challenging new initiatives to increase the value of the Retail Zone’s offering, including;

 

Retail Concierge Service

Matching the visitor to the relevant exhibitor and educational content

Using data intelligence, collected through registration, the visitor will be automatically matched with exhibitors and Show content – enhancing the visitor experience and increasing the number of visitors to exhibitors’ stands.

 

Retail Theatre

–  An improved educational offering

Helping the visitor to understand and tackle; Consumer Behaviour, Multichannel Strategy, Path to Purchase, Social Media, Mobile, Interactive Media and Integrated Digital/Traditional marketing within retail.

 

Digital Hub

Learn, source and network with digital experts in retail

The hub will provide networking workshops with industry experts, plus free product and tech demonstrations from leading suppliers within digital media.

 

In addition to the new initiatives, the Retail Zone has been relocated to the ground floor and will have its own dedicated entrance. This will result in visitors being able to find what they’re looking for faster and easier than ever before.

 

POPAI UK & Ireland, Director, Phil Day said, “We’re delighted to be partnering with Marketing Week Live on this exciting new re-launch initiative. Retail has always been a dynamic and fast changing landscape, but currently it is undergoing a period of almost unprecedented evolution. It is therefore vital that the premier exhibition event for marketers in this sector should evolve too, to better reflect new and emerging developments in retail marketing.

 

The new Retail Zone for 2013 will help bring forward new insights on a broader spectrum of trends and opportunities to drive best practice in-store – something that we, as the industry’s trade association, are naturally passionate about supporting.”

 

Marketing Week Live 2013 takes place at Olympia, 26-27th June 2013

 

Event: Marketing Week Live

Date:  26th -27th June 2013

Venue: Grand Hall, Olympia, London

Website: www.marketingweeklive.co.uk

Twitter: www.twitter.com/MWLive2013 #MWLive2013

 

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