Marketing Week Live Delivers A Game Changing Event

The evolution of Marketing Week Live, the industry’s premier trade show event, continues to provide both the marketing community with a world-class resource of ideas and inspiration, and over 475 exhibitors with a dynamic platform for their innovative products and services.

Marketing Week Live, which took place at Olympia on 27th and 28th June this year, welcomed 13,396 marketers through the doors, a 6% increase in visitors’ attendance compared to last year, making it Europe’s largest trade marketing event and a major hub for marketing innovation. Marketers from over 50 of the global top 100 brands, and 34 of the UK’s top 50 brands attended Marketing Week Live this year.

“I am absolutely delighted with the performance of Marketing Week Live 2012, the fourth edition of the event and by far our most rounded, wholesome and successful,” comments Paul MacDonald, director of Marketing Week Live. “We have worked tirelessly over the last four years to create an event that is in tune with modern marketers and I am excited by what the future holds for the show.”


Cutting through the noise of an event industry saturated with Olympic Games activity, visitors to the show demonstrated their commitment to a top-flight event. From expansive new data analytics programmes to the thriving insight scene, from one-off happenings in the In-store Show to revolutionary new product launches for mobile, Marketing Week Live takes a 360 degree look at the sector and serves to demonstrate the dynamism and progressive spirit throughout the marketing community.




Aside from making waves in the social media sphere through trending on Twitter, Marketing Week Live achieved a tweet reach of over 447,000 accounts this year. On the same day that Google and Barclays generated much buzz on Twitter, #MWLive2012 cut through, trending at #4. The overall sentiment was positive across Twitter during the two-day event reflecting the real-world enthusiasm for the occasion.




Hundreds of service providers attend Marketing Week Live each year, many of them choosing to launch dynamic new products at the show.


“We chose to launch our new Neolane Mobile Apps Channel at this year’s show, because we knew we’d get extra publicity and attention right then and there, with our target audience,” comments Martin Smith, head of marketing UK at cross-channel marketing automation vendor Neolane. “We had a good number of visitors to the stand, both prospects and existing customers, as well as a fair audience for each of our seminars.”


Other dynamic product launches included email expert Pure 360’s split content testing tool and retail specialist Collaboration Matter’s interactive Future of the Shop Window product, powered by IBM.




A strong attraction at each year’s Marketing Week Live continues to be the must-attend Centre Stage programme. 2012’s speaker line-up encompassed a varied mix of successful marketers covering topical issues. These included Nokia’s Steven Overman on refreshing an icon; Costa Coffee’s Jim Slater on perfecting his customer focus and Diageo’s Syl Saller on how to innovate.


Marketing Week Live was also the venue for EDF Energy’s Marcus Taylor to present an in-depth analysis of the thinking behind its new Blue +Price Promise tariffs; Burton Biscuits’ David Costello to show how to use NPD to maximum effect and Zoe Howorth sharing insights into Coca-Cola’s social media success.


Keynotes for the 2013 Marketing Week Live will be announced in due course.




Marketing Week Live brings a range of key audiences together for compelling product launches, lively discussions and quality networking that continue to fuel a dynamic UK marketing sector. This is the event for forming new partnerships: “This was our first year exhibiting and we found the whole process enjoyable – from brainstorming our stand ideas to seeing the reaction of visitors to the stand,” comments Chloe Williams, associate director of insight specialist Flamingo. “Exhibiting enabled us to connect with clients past, present and hopefully future, to share our new positioning and showcase the full range of projects we work on.”


Exhibitors from every strand of the marketing mix demonstrated their offering in a dynamic way. The show’s official loyalty partner Maximiles has been exhibiting since 2009. This year it created a bespoke loyalty programme for visitors to the show to engage with on and offline prior to and at the event. “Marketing Week Live really is the premier trade show for the UK Marketing sector,” comments Guy Keeling, managing director of Maximiles. “This year the show had a dedicated area for Loyalty and Incentives which was excellent recognition of the exciting developments in this important area of the marketing mix.”


As the Live Marketing Show made clear, savvily executed live marketing is one of the most dynamic and efficient ways for brands to engage with their end-users and potential customers. To make that goal all the more achievable, the Event Supplier and Services Association (ESSA) members collaborated at Marketing Week Live to produce an attraction that illustrated live marketing’s strengths. The attraction brought the discipline’s strengths to life by focusing on how each sense can be employed in creating brand interactions within an exhibition environment.

Marketing Week Live is continuously growing and developing, adding new elements to the show and welcoming new exhibitors. Digital specialist 4PS was new to the event in 2012. “Having never exhibited before, it was really important that 4Ps Marketing chose to have a stand at a show that was going to be the most beneficial as well as the most professional in service,” comments Rachel Kneen, campaign marketing manager at 4PS. “Marketing Week Live was absolutely perfect for us – The organisers were great from start to finish, and the recommendations they made for suppliers made the whole process much easier.”



Staying true to its ethos of inviting marketers to view the most innovative ideas and products across a range of marketing disciplines, Marketing Week Live executes its show with dynamism and panache. Visitors can register personal interests with the iGuide tool prior to the event, and the technology will create an agenda to suit individual needs as well as continuously update them on any new exhibitors and conference sessions that fit their profile. It also includes an interactive map for use with a smart phone which helps guide them around the show on the day.

“The print guides that exhibitions produce tend to be so bulky so in response to this we produced a dynamic, user-friendly tool,” comments Daniel Rawles, co-founder and digital director of iGuide creator We Click Media. “It works to identify your interests and works to match you with exhibitors and seminars that will be useful.”



Attractive new elements for 2013 include a career development area, GROW, dedicated to nourishing the marketing professional’s career with free advice on how to develop your potential and how to get ahead in marketing. This physical space will provide a clearly defined field of expertise.


In addition, Ask the Agency Experts is a new initiative designed to maximize visitor’s opportunities to tap into the free knowledge available at the show. Agencies specialising in PR, advertising, design and creative, media planning and buying as well as sponsorship will be on hand to assist marketers in a range of challenges. Visitors can use dynamic elements of the Marketing Week Live website to arrange one-to-one meetings prior to the event.


In 2013 Marketing Week Live renews its commitment to providing a one-stop shop for today’s marketing professional. The event is comprised of individual discipline zones and the area formerly known as the In-Store Show will be renamed “Retail”. At the same time, the previously separate Online and Data shows will merge to become a singular Digital and Data zone.

“Marketing Week Live is the key destination to learn about all the innovations and trends within marketing now,” comments Hazel Willis, Marketing Manager at Centaur Exhibitions. “We are lucky enough to be working with some of the best suppliers, many of whom are launching cutting edge technologies and products at the show.”


The forthcoming event will comprise both discipline-specific conferences and zones tailored to the needs of marketers seeking expertise in digital & data marketing, retail marketing, loyalty, market research, live marketing and promotional marketing. The event challenges you to envisage the future of marketing now.



2013 Show dates: 26th – 27th June, 2013

Venue: Olympia, London


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