LA REDOUTE SAYS BONJOUR TO LIVERPOOL ONE WITH DEBUT POP-UP

Grosvenor has announced that La Redoute, the mail order and online retailer, is to make its store debut at Liverpool ONE.   The French fashion brand is to open in Liverpool ONE’s dedicated pop-up store on Manesty’s Lane.  The brand will be occupying the 1,755 sq ft unit from May 22 to 26, bringing ‘French Style Made Easy’ to the North West’s leading retail and leisure destination in what is their first-ever pop-up store.

 

Following the success of Jamie Laing’s ‘Candy Kittens’ Store in the same location on Manesty’s Lane earlier this year, La Redoute will be selling items from their SS14 collection, made up of their three French style brands Laura Clement, Mademoiselle*R and Soft Grey.  In addition, the store will stock essentials and basics from the Prix Mini and Essentials ranges.  The store will also host a selection of swimwear, beachwear, French classics, dresses and cover-ups.

 

Founded in 1922, La Redoute was launched in the UK in 1995.  The brand is now part of the Redcats Group, the world’s third largest home shopping organisation.  The brand strives to offer accessible and affordable shopping, as well as promoting haute couture within their collections.  Over the years, La Redoute has worked with designers such as Jean Paul Gautier, Yves Saint Laurent, Karl Lagerfeld and Terence Conran.   As well as France, La Redoute has a presence in the UK and throughout Europe, as well as Sweden, Russia and China.

 

Commenting on the opening of La Redoute’s store, Miles Dunnett, Head of Asset Management, Grosvenor Liverpool Fund, said: “The unique nature of pop-ups generates great curiosity amongst visitors to Liverpool ONE.  La Redoute will be no exception, particularly as this is the first time customers can physically experience the brand before purchasing.  Their presence reflects our approach of providing excitement and variety to Liverpool ONE, which leads to increased loyalty, footfall and sales.”

 

Heidi Kenyon-Smith, the Head of Marketing for La Redoute, added: “Liverpool ONE is the ideal location for our first pop-up store in what is a very important step for the brand.  Liverpool ONE has a very strong reputation right across the region and actively embraces creative concepts with its dedicated pop-up store.  We are following in the footsteps of a number of other great brands at Liverpool ONE and are confident of sharing similar success.”

 

This news follows a highly successful start to the year for Liverpool ONE, with sales up by 7.5% in the first quarter of 2014.  In addition, Zara has announced it is to upsize to create a new regional flagship, TGI Friday’s is currently fitting out its first store in the city on The Terrace, and Liverpool ONE is 99% let or under offer.

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