Kogan Cuts the UK Cable Con

Consumer Electronics retailer Kogan will give customers from Currys and John Lewis FREE HDMI cables in a bid to end the trend of overpricing cables for high Definition TV’s.

Shoppers are currently being encouraged by high street retailers into buying an expensive cable to get the most out of their new high definition TV, when cheaper cables would work as well.

In a bid to bring cable prices down to their proper levels, Kogan is now offering free HDMI cables to anyone who buys a TV at Currys or John Lewis from July 1, 2011. Kogan will even pay for the shipping.

Ruslan Kogan, Founder and CEO of Kogan, said the campaign intends to shed light on the cable con; “When you buy a TV from John Lewis, Currys, or countless other high street stores, you will be offered expensive accessories such as HDMI cables. These cables are sold with absolutely ridiculous mark-ups, many multiples of the actual cost of the items”. Ruslan goes on to explain, “What they forget to tell you is there’s no difference in picture quality between Kogan’s £4 HDMI cable and one more than 20 times its price”

Kogan are hoping that their plan to provide cables for free will highlight how the expensive cables offered by the bigger names in retail are encouraging consumers to make unnecessary purchases.

“While retailers like Currys and John Lewis use rip-off prices on cables to try to increase their margins, we’re selling them for £4, and we’ll even prove to UK high street shoppers what is going on by giving them free cables”. They hope that this revelation will force prices down to a more realistic level.

The Kogan HDMI cable being given away is HDMI version 1.4, meaning it is future-proof for transmitting 3D TV signals, can carry an Ethernet signal, and is gold-plated.

Any UK residents who purchase a TV from Currys or John Lewis from July 1, 2011 can claim their FREE Kogan cable and help expose the UK cable con, by simply emailing proof of their purchase to cablecon@kogan.co.uk.

Currys £100.99 – 2 metre Monster Cable
Currys £99.99 – 2 metre Belkin Cable
John Lewis £99.99 – 2 metre Peerless Cable
Kogan £4 – 3 Metre HDMI Cable

Full Terms & Conditions for this giveaway are available here: http://www.kogan.co.uk/cable-con-t-and-c/


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