KAREN MILLEN PLACES CREATIVE WOMEN AT THE CENTRE OF ITS LATEST CAMPAIGN
A film maker, singer-songwriter and musician star in Karen Millen’s Autumn Winter 15 campaign, which launches today. The three form part of the all-woman creative team behind the series of twelve striking portraits, which capture the unique personalities and confidence of each of the artists. The campaign stars Jamie Bochert, Rosie Lowe and Quentin Jones, styled by Cathy Kasterine and shot by Yelena Yemchuk in South East London.
The campaign forms part of Karen Millen’s ongoing strategy to position itself as a global accessible luxury fashion brand, which supports established and emerging creative talent. The images also reflect the growing success of Karen Millen’s limited edition Atelier range, with a number of garments from this curated collection featured in the campaign. The latest suede, leather and shearling ateliers for AW15, inspired by the luxe layering of the 1970s, will appear in Karen Millen’s flagship store in Knightsbridge as well as Selfridges in the UK and Bloomingdales 59th Street in the US.
Gemma Metheringham, Chief Creative Officer of Karen Millen commented: “Desirability. Confidence. Ease. These are the words that sum up the Autumn/Winter 2015 collection and reflect our attitude to design at the Karen Millen atelier. This season we looked at one unifying collection that encapsulates the moods of the moment whilst retaining our own aesthetic and inspiring women who want to wear beautifully crafted clothes.”
The soundtrack to the campaign’s accompanying film, which brings the stills to life, features the single ‘Who’s That Girl?’ by Rosie Lowe. Rosie is releasing her debut album early next year.