John Lewis Marketing Director wins top industry award

John Lewis Marketing Director wins top industry award

Marketing Society Awards voted by industry leaders and peers

Craig Inglis, John Lewis’s Marketing Director was last night honoured by his peers at the Marketing Society Awards for Excellence where he scooped the highly coveted Marketer of the Year award.

 

Inglis, who has been instrumental in implementing a marketing strategy which has helped boost John Lewis’s performance in a tough economic climate, beat off competition from many of the country’s leading marketers to win the top prize, including counterparts from BT, Aviva and O2.

 

Under the direction of Inglis, John Lewis has seen its most successful advertising campaign to date, through the much-lauded ‘Always a Woman’ advert, further boosting the retailer’s popularity and fortune. Following the campaign and the strategic re-launch of the brand’s 85-year-old ‘Never knowingly undersold’ proposition, John Lewis has since seen operating profits soar by over 22% year on year, with online sales rising by 37%.

 

Commenting on the awards, Hugh Burkitt, Chief Executive of the Marketing Society, said:

“What really stood out for the judges was how Craig created a compelling marketing campaign that not only changed the way John Lewis markets, but also how other brands market to Middle England. In a year that has been challenging for marketers, Craig transformed the brand into one that captures the imagination of customers and boosted its performance in the marketplace.”

 

Craig Inglis, Director, Marketing, John Lewis, added:

“I am absolutely delighted to win this year’s Marketing Society Marketer of the Year and am honoured to win this award amid such talented competition and other great brands. It has been a fantastic year for John Lewis, with great success in both our shops and online business, despite a tough trading climate. This is testament to the strength of the brand and I feel truly privileged to have played a part in it.”

 

Craig was appointed to his present role in February 2010, having joined the business two years earlier from Virgin Trains. Since joining, Inglis’ name has been synonymous with innovative advertising, combined with a stronger focus on e-commerce, all of which contributed to a bumper year for John Lewis. Inglis, an affable Scotsman with a strong presence on the marketing scene, even found time to make an appearance in a fly-on-the-wall BBC documentary on the retail chain that aired last year.

 

Now in its 27th year, The Marketing Society Awards for Excellence are the longest running in the industry. Their purpose is to raise the stature of marketing in business and share best practice.

 

The Marketing Society Awards for Excellence 2011 are run in association with Marketing magazine and sponsored by Accenture.

 

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