JD report losses down 50%, thanks to new tagging system. Concept Tag “saving millions.”

Tim Edwards Announcing ResultsTim Edwards, Profit Protection Director at JD Sports has collaborated with a Swiss manufacturer, Agon Systems and it’s two Danish inventors to produce a new EAS tag called the Concept Tag.

The tags have been introduced in JD’s flagship stores in London’s Oxford Street, Manchester’s Trafford and Arndale Centre and Birmingham’s famous Bull Ring, as well as Glasgow, Stratford, Newcastle, Amsterdam, Nice, Marseille and Lyon.

Following extensive trials, JD has seen a 50% reduction in losses at their Oxford Street store, as well as the displacement of crime to other stores; including JD stores not using the new Concept Tag!

It is calculated that a roll out of this innovation across the group would equate to a loss reduction in the region of £5M, which is about the same as a 5% increase in pre tax profits!

Edwards commented, “If I were to explain the difference between the Agon Concept Tag and old EAS systems I would say it was this. The Agon Concept Tag actually works!”

The Concept Tag is the product of six years of R&D to solve the problem of EAS tag removal by criminals, who it is widely recognised can easily acquire detachers for conventional tags online for a small sum and then use them for illicit tag removal and theft. Additionally shoplifters have found various ways to remove current tags even without a detacher.

Sean Welch, MD at Agon Systems commented:”Obviously we are delighted with the results, which indicate that the Concept Tag is a real game changer for retailers protecting desirable clothing. To boost profits by 5% or more retailers would usually have to open stores, invest in buildings, stock and marketing and even then not be guaranteed a result. Simply introducing the Concept Tag, which works with all existing EAS systems, is now proven to be a sure fire way to dramatically increase a retailer’s bottom line.”

For more information on the Concept Tag, head to: http://www.agon-systems.com

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