Introducing The Pop Spot Festival: Summer 2012

The pop-up movement has been secretly transforming London for some time – and now the Pop Spot Festival, running throughout August, will give everyone a chance to experience its creativity, spontaneity and variety.

 

Pop-ups provide an alternative approach for both retailers and consumers. They represent a new business model that lifts the barriers to entry for budding entrepreneurs, allowing them to develop their ventures without being shackled to long-term leases, and offers consumers a refreshing, novel experience that’s both off-beat and on-trend.

 

From rooftop restaurants and garage galleries to teahouse theatres and shipping container shops, the festival will open the door to a pop-up scene that’s as diverse as the city itself and offer pop-up explorers exclusive deals in celebration of this cultural evolution.

 

The Pop Spot Festival will also see the launch of a new Pop Spot app that will be an interactive guide to the festival and beyond, helping users to navigate the pop-up landscape and discover new events by date, time and location. As record numbers of people descend on the capital this summer, the festival will take locals and visitors off the beaten track and reveal an inspiring, intimate – but often hidden – side to the city.

 

Nicholas Russell, CEO and co-founder of WeArePopUp, the group behind the festival explained: “The pop-up movement has been generating unique cultural and consumer experiences for decades. The Pop Spot Festival is all about bringing that culture together and making it easy to access at a time when more people than ever will be coming to the capital to see what London has to offer.”

 

2012 has London’s name written all over it and The Pop Spot Festival is the perfect chance to sample everything the city has to offer. Open your eyes and step into the world of pop-up.

 

Full events listings and a link to download the app will be available on www.thepopspot.com from 1st August.

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