Independents’ Day kick-starts a month long loyalty campaign to support Guildford’s independent businesses

National Independents’ Day on the 4th July is fast becoming a recognised day in the retail calendar, supporting and celebrating the UK’s dynamic mix of independent businesses with the aim of encouraging more of us to shop local. Experience Guildford, the town’s Business Improvement District, are ‘Super Sizing’ Independents’ Day this year, introducing a month long loyalty campaign to showcase the eclectic mix of independent businesses in the town, and reward visitors with cash prizes with a combined value of £1000 to spend in their favourite independent businesses.


From the 4 July to the 31 July visitors who purchase a product or service from three independent stores or businesses in Guildford will be entered into a prize draw to win one of ten £100 vouchers. With over 120 of Guildford’s independent businesses signed up to the scheme visitors won’t have to look far to find an independent store, bar, cafe, venue or leisure business that could put them on the road to being £100 better off.


By encouraging more of us to shop local Experience Guildford aim to make everyone feel better off, rewarding both shopper, business and the local community. Independent businesses do much to attract visitors and increase footfall to our towns, elevating their status to a destination rather than just a shopping centre and creating a valuable point of difference. They provide a healthy injection to the local economy, with around 50p to 70p of every £1 spent in a local, independent business filtering back to the community.


So, from theatre tickets to takeaway cappuccinos, killer heels to a cut and blow-dry, Experience Guildford want visitors to seek out, shop and shout about all the fabulous independent businesses  that the town has to offer. Look out for the handy map they have created to pinpoint all the businesses involved in Guildford’s Independents’ Day loyalty promotion, which also includes a branded tear off loyalty card. Maps are available in businesses throughout the town and can also be picked up from Guildford’s Tourist Information Centre. Visitors need to simply collect three stamps from any combination of participating businesses on the loyalty card section of the map by 31 July, fill in their details and post the tear off section back to Experience Guildford by 8 August to be entered into the prize draw to win a £100 voucher. Stamps will be awarded with each purchase made, and there is no limit to the number of times shoppers can enter the draw.


For more information on Guildford’s Independents’ Day loyalty month, the participating businesses and where to send in your completed loyalty card visit or Facebook/ExperienceGford. Plus share your favourite Guildford independent businesses on Twitter at  @ExperienceGford using the hashtag #IndieDay, and discover some new hidden gems at the same time.

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