Independents’ Day campaign 2014 launched

The National Skills Academy for Retail and People 1st have launched this year’s Independents’ Day campaign. Now in its fourth year, the campaign celebrates the contribution independent businesses make to the UK and culminates on 4 July when the public are encouraged to make use of independent businesses within the tourism and visitor economy sectors.


Last year thousands of businesses in over 150 locations across the UK took part, with activities such as street festivals and special promotions to mark the day.This year 18 trade associations[1] are supporting the campaign, which aims to support small businesses in developing their online skills through the new Digital High Street Skills programme, with a package of support available to destinations across the UK. The Independents’ Day campaign is sponsored by Mondelez International.


Jane Rexworthy, executive director of strategic partnerships for People 1st said, “We are delighted to be launching this year’s Independents’ Day campaign which celebrates independent businesses across the UK and encourages the public to support their small businesses on 4 July. The campaign has gained considerable momentum over the last four years and we are certain that this year’s campaign will be the most successful yet.


“We are calling on destinations across the UK to support small businesses in their areas and celebrate the valuable contribution they make to the local economy on 4 July.”

Over the next three months, businesses will be encouraged to download supporting materials from to join forces with other SMEs, town centre teams and local skills shops, and to communicate to customers the town-wide activities, which will help drive footfall into locations and the small businesses within them.


Skills and Enterprise Minister Matthew Hancock said: “Independents’ day is a great opportunity for people to show their support for small businesses – the lifeblood of our economy. It is part of the Government’s long term economic plan to ensure that small businesses have the right environment to grow.


“The Digital High Street programme, launched this year, will help businesses take advantage of increasing opportunities online and the new markets that will open up.”

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