Independent Shop Trail Keeps High Street Alive

A website has been launched featuring an independent retailers shopping trail in Beverley, East Yorkshire. The idea is the brainchild of furniture and gift shop, Amanti, whose owners Amalia Booker and Antony Barton want to promote and celebrate the best of independent trade in the town.

Amalia says: “This July is independent retailer month and “Independents’ Day” is being celebrated across the UK on 4th July. The “Independent Beverley” website celebrates this by bringing together small businesses, highlighting their locations in the town and by providing information on their products and offers. The objective of the website is to encourage local people to support Beverley town centre and keep the high street alive by buying at least one item from a local independent retailer they have never visited before.”

“This is a great opportunity for traders to come together in a proactive way to show shoppers how diverse and vibrant the independent retail sector is in our town” continues Amalia,  “As a sector, we have an important contribution to make both to the UK economy and to the strong community spirit that our local high street provides.”

Florist and owner of Fleurs de Lisa, Lisa Barrow is thrilled to be included in the trail, she says “I think the trail is a fantastic idea, the website looks great and there was absolutely no fee or charges to become involved in the project. Beverley is a creative town with so many diverse products on offer. There are countless news reports on towns suffering at the hands of retail giants but the Independent Beverley website and trail gives an indication of what can happen when we unite. Too often, small independent businesses are referred to as “Best kept secrets” – we don’t want the shops in Beverley to be a secret. Hopefully the trail will get people shouting about us.”

Councillor David Elvidge, Chairman of Beverley and Rural community partnership welcomes the arrival of the website. He says: “The independent traders in Beverley are, I believe, the backbone of our local economy. They are at the heart of our thriving community, indeed they are an integral part of our town’s unique character, something that attracts visitors from far and wide to shop within our town and visit us again and again. I wish them all continued success and would encourage everyone to support local independents. I will keep a watchful eye on to keep me updated on developments.”


The website is live and available to access. However, it’s not too late to put your business forward for the independent trader trail. The website is non-commercial and non-profit.

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