Hourglass Cosmetics Opens First UK Concession

RETAILL

October 2013: Luxury performance make-up brand Hourglass Cosmetics, in partnership with retail design consultancy Umbrella, has today announced the launch of its first UK concession at the newly refitted John Lewis store in Kingston.

 

Previously only available at department store counters or open-sell environments, this is the first time that Hourglass has been represented as a shop-in-shop. Mirroring the rich sophistication of the brand, the site has been designed with opulent details.

 

A system of suspended display frames provide a showcase for individually curated products that sit alongside compelling graphics. The result is a dramatic, luxurious and inviting space with high impact visuals and most importantly an impressive stage for Hourglass’ cosmetics collection.

 

At the concession’s heart is a curved art decoesque bar that’s been specifically orientated to open up the space rather than present a barrier. On one side it is self-shoppable with testers to encourage experiment and play. On the other it performs the role of consultation desk.

 

Integrating seamlessly with the John Lewis’ bronzed architecture, the site exudes luxury with a gorgeous mix of black glass, mirrored surfaces and metallic embellishments that reference the brand palette.

 

“The John Lewis Kingston store has allowed us to tell a complete story, in which the client is invited into the Hourglass world. It’s a 360-degree experience,” said Carisa Janes, Hourglass, Founder and CEO. “We’re known for breakthrough formulations, technological innovations and an unwavering commitment to reinventing cosmetics. The 

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