Historic achievement for Westfield and wastesolve

Westfield has made history as the first shopping centre to win the Association for Organics Recycling (AfOR) ‘Food Waste Recycling Award’. Working with environmental consultancy WasteSolve to divert all food waste away from landfill, the award recognises Westfield’s huge achievement in setting new standards for sustainability in the retail industry, across centres including the new £1.75 billion Westfield Stratford City, Westfield London and Merry Hill.


Westfield Stratford City in particular has set new records for sustainable retail construction following the launch in 2011. This year’s AfOR award recognises the centre’s continued commitment to environmental best practice now it is open to the public. Westfield Stratford City is the largest urban shopping centre in Europe, covering 1.9 million square foot and employing more than 10,000 staff. The centre attracted 13.6 million visitors in the first 14 weeks of opening and offers more than 70 places to eat and drink, yet the site is sending 100 per cent of food waste to recycling through Anaerobic Digestion (AD). This is the largest amount of food waste diverted to AD from any single retail site in Europe.


In common with all of the Westfield centres which send zero waste to landfill, Westfield Stratford City’s recycling record proves style with substance can be achieved. From the average total of all waste streams produced at Westfield Stratford City every month, eight per cent is food waste sent to AD, twenty-six per cent is sent to energy treatment, with the remaining sixty-six per cent of waste, such as plastics and cardboard, sent for reprocessing and reuse. Westfield Stratford City hopes to further improve on this achievement, striving for an eighty per cent recycling rate overall and a twenty per cent energy recovery. Once achieved, this will take the centre beyond the current seventy per cent recycling rate outlined in the London 2012 Olympic site’s Zero Waste Event Protocol.


This year’s award also marks a prestigious achievement for WasteSolve, which won this AfOR Food Recycling Award for the third year running, demonstrating that it continues to provide innovative and practical resource management solutions for blue-chip companies.


Bill Giouroukos, Director of Operations at Westfield, said:


‘It’s an incredible achievement for the biggest shopping centre in the UK to be recognised with this award. This win highlights how Westfield is breaking new ground for the industry, creating developments on a large scale without compromising on the best environmental practices. Our commitment to sustainable green policies means our visitors really know they are experiencing something special when they visit a Westfield shopping centre, and by continually evaluating our practices, a Westfield shopping experience can only get even better.’


Kate Cawley, Business Manager at WasteSolve, is thrilled with the company’s hat trick of AfOR awards:


‘It’s amazing to be recognised for our work with clients for the third year running at the AfOR Awards. Delivering results is all about the people, and our staff engagement programmes have really made the difference across all of the Westfield sites we are working with. I’d like to thank all the people at every Westfield centre for their hard work, and playing their part in winning this award.’

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