Help for Heroes Trading integrates well at Debenhams thanks to Eurostop

Product, pricing and stock control integration capabilities are key for new concessions

Help for Heroes Trading Limited has opened three concessions at Debenhams stores in Southampton, Basildon and Gloucester, supported by systems from Eurostop. Help for Heroes has integrated its Eurostop e-rmis retail management solution with the Debenhams in-house POS and stock control systems, making trading much easier. Effective two-way communication processes ensure that a single platform for accurate product, pricing and stock information exists across Help for Heroes’ own standalone stores and concessions.

The Help for Heroes stores, which are run by a combination of salaried retail staff and passionate volunteers, sell over 350 branded product lines. Their aim is to raise money as well as increase awareness about the Help for Heroes charity across the UK.

Helen Beebe, Managing Director of Help for Heroes Trading commented; “The Eurostop system supports a fully functional retail operation. We’ve seen tangible benefits, particularly with the e-rmis and warehouse management system which has significantly improved the level of our sales and stock information. Opening concessions in leading Debenhams locations is very exciting for us and having the technology to support this ensures that we are able to maximise the opportunity with streamlined stock management.”

Help for Heroes product, stock and pricing information is uploaded directly from Eurostop to the Debenhams system and presented as available items in the Debenhams in-house POS software. Sales are rung through the Debenhams till-points in store and sales data is sent back to the Eurostop system in a two way integration that ensures data integrity across all Help for Heroes’ operations.

Phillip Moylan, Sales and Marketing Manager at Eurostop added, “We’re thrilled that our systems are making such a difference at this wonderful organisation. While accurate information, instant reporting features and integration capabilities are very important for all retailers, Help for Heroes Trading has benefited from the ability to react to new opportunities quickly and efficiently. Concessions in key locations with a leading retailer like Debenhams will ensure that Help for Heroes is able to increase its profile and raise funds to provide much needed services for our brave servicemen and women.”

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