Hello Sunshine, New Marc Jacobs Display Lifts The Retail Mood In-Store

Summer is drawing nearer and perfume brand Marc Jacobs has unveiled new retail POS to promote its collection of sun-inspired fragrances within high street retailer Boots. 

From March, a new range named Daisy Sunshine, Daisy Eau So Fresh Sunshine and Oh Lola! will be available in-store as “Sunshine Editions” supported by premium retail displays created by Rutland-based POS specialists MJD.

According to the brand, these three limited-edition summer versions of the fragrances, inspired by “sun-kissed pleasures,” are full of “vibrant bursts of colour for an instant boost of happiness.”

A total of 505 drape-moulded display units have been produced by MJD for the brand. The vivid acrylic display flaunts Jacobs’s signature floral aesthetic using a blend of 5mm and 2mm acrylic and features a hero podium that carries a range of vibrant, sun-inspired hues to match the product ranges’ seasonal colour theme – from perfect shades of pink to delightful greens.

“Our design brief was to ensure the new displays look as delicious as the fragrances smell,” says Paul Barker-Smith, managing director of MJD. “The end result is a look and feel that is clean, on-brand and in keeping with Marc Jacobs’ prestige retail standards.”

The collection will be in-store from March within Boots store and all authorised Marc Jacobs retailers.

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