Heathrow launches augmented reality to enhance the customer experience

To create an enhanced customer experience for airport goers and to further track airport footfall, Heathrow is today introducing augmented reality (AR) across the airport.

 

Heathrow is working with UK-based augmented reality company, Ads Reality, to make the airport AR-ready, unveiling a new, exclusive Mr Men and Little Miss character for Heathrow – Little Miss Explorer. Children and parents can pose to take pictures with the characters, by scanning markers that are placed in each terminal, on their smartphones.

 

The smartphone’s camera will identify when a child has found one of five digital badges, hidden around the terminals, and will play a 3D animated video, enabling the child to ‘interact’ with the characters.

 

The Around the World with Mr. Adventure app aims to entertain children and encourage them to start their journey of exploration before they leave the airport.

 

“This is a fun and interactive experience that we’re rolling out with Heathrow and a chance for the airport to drive engagement and fun for passengers,” said Richard Corps, MD & co-founder of Ads Reality.

 

“We’re delighted that Heathrow sees the benefits of augmented reality to the customers they serve, and it’s a great example of a large company looking at innovative technology to drive an exciting customer experience.”

 

As part of the measurement, Ads Reality’s technology will allow Heathrow to see how many markers in each terminal were triggered by users, which terminal had the most interactions, and to see how users shared the experiences on social media.

 

Iona Harper, Senior Experience Manager at Heathrow, said: “As summer sees a greater number of families visit Heathrow, we want to ensure they receive the best possible start to their holiday adventures.

 

The Mr. Adventure app is a great, fun experience for Heathrow’s tiniest travellers, encouraging discovery for the next generation of explorers.”

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