Harrods full of heart

Renowned for iconic craftsmanship and a timeless approach to design, Fendi is a luxury brand that combines traditional style with contemporary flair.

On Friday 18 to Saturday 19 March, a Fendi craftsman and British artist-designer Rowan Mersh will appear in Window 5 of Harrods’ Brompton Road store as part of Fendi’s global project, ‘Fatto A Mano’ – literally translated as ‘handmade.’

During the spectacle, Mersh will work with the Fendi artisan to create an interactive installation showcasing his interpretation of the future role of the artisan. The craftsman’s heart rate will be monitored while he works and transferred to a computer, which will in turn convert the data into commands for a sewing machine. Each stitch will literally come from the heart.

 

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