Harrods becomes first luxury retailer to launch media division

This autumn, Harrods is set to become the world’s first luxury retailer to launch a media arm with the creation of Harrods Media.

Since Harrods initial foray into the media industry in 2002, the luxury retailer has grown its portfolio to include an array of both above and below the line advertising opportunities. From digital screens in store, to its world famous windows, posters, displays, lift wraps, Harrods Magazine, promotions, CRM, and most recently the Harrods iPhone app. This extensive range, offered in bespoke packages, provides a strong advertising proposition consisting of a diverse and innovative range of media.

Harrods Media also provides a production, design and installation service for its clients, and manages all of the media operations in-house, including digital creative for its 150 in-store screen network.

Harrods has invested significantly into its media offering over the last ten years with the most recent development being the introduction of the spectacular new media display walls as part of the multi-million pound in-store refurbishment. Harrods Media selected Harris Systems as their digital network provider, with hardware provided by PSCo.

The announcement comes following the certification of Harrods Magazine by the Audit Bureau of Circulation (ABC) with an official circulation of 104,997, cementing its place as the UK’s leading controlled circulation publication.

Guy Cheston, Director of Advertising and Sponsorship said:

“After a number of years developing and investing in a credible and extensive media portfolio, it was logical for us to establish Harrods Media as a recognised department within the business. Harrods is not only one of the world’s leading luxury stores, but is also a fully fledged media owner providing a range of promotional opportunities in-store, including a publishing division, spearheaded by our award winning title,  the Harrods Magazine”

 

 

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