Harrods Announces Queen’s Diamond Jubilee Spectacular

On Tuesday 15th May, Harrods will have removed its iconic green canopies to make way for ornate, golden frames showcasing 31 crowns designed exclusively for Harrods by the world’s leading brands in celebration of the Queen’s Diamond Jubilee. Drawing on inspiration from the Queen’s Coronation in 1953, the Knightsbridge store’s façade will be lined with Union Flags and two 50-ft tall regal banners heralding the Queen’s Royal Cypher and St. Edwards Crown.


Harrods’ Store Image Director Mark Briggs said, “We are delighted to be flying the British flag in celebration of Her Majesty Queen Elizabeth II’s 60 years on the throne. Harrods is proud of its British heritage and working with a host of world-class brands is the perfect way for the store to celebrate this momentous occasion.”


To mark the unveiling of Harrods impressive Queen’s Diamond Jubilee façade, Harrods employees will fill the pavement outside the 160-year-old store for a roaring rendition of God Save the Queen and Land of Hope and Glory, whilst waving British flags.

Singing will take place on the 16th May at 9am outside Harrods, along Brompton Road.

Harrods will be broadcasting God Save the Queen at 12pm everyday from Wednesday 16th May until Friday 15th June and every hour on the hour from 12pm-6pm on the Official Jubilee weekend.



31 majestic crowns made exclusively for Harrods will adorn the store’s Brompton Road windows. Each one-off piece will be designed by an array of iconic British and International brands – from Paul Smith, Mulberry and Jo Malone to Valentino, Bulgari and De Beers.

A glamorous gown display, with dresses made by the world’s leading international designers including Roberto Cavalli, Valentino and Elie Saab, will be showcased and sold exclusively at Harrods to celebrate the Victoria & Albert Museum’s Ballgowns: British Glamour Since 1950s exhibition.

A replica of the Queen’s Coronation satin gown designed by British designer, Norman Hartnell will be created by Harrods exclusively for the celebrations to be showcased alongside the designer gowns, as a tribute to the day the Queen ascended the throne.

The windows will be unveiled on Tuesday 15th May.


All things red, white and blue – honouring the Union Jack – will be found at the Harrods Loves London pop-up shop located in-store. Harrods.com will be celebrating with a Best of British pop-up showcasing the myriad of British designers on offer as well as a selection of patriotic Harrods heritage products.

Heathrow Airport will host Harrods third pop-up shop at Terminal 5 with a range of exclusive Harrods Jubilee commemorative items as well as special edition Jubilee keepsakes from brands including Halcyon Days, Spode, Royal Crown Derby and Wedgwood.

The pop-up shops are open from the beginning of May.

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