HALFORDS WELCOMES LBC DIGITAL COMMITMENT

Leading in-car technology retailer Halfords has welcomed the news that flagship London radio station LBC will be broadcast nationally from next week as part of Global Radio’s long-term commitment to Digital Audio Broadcasting (DAB).

 

The news is further evidence of the rise of digital radio and supports Halfords intention to sell and fit only digital receivers into customers’ vehicles from 2015.

 

LBC, which celebrated its 40th anniversary last year, will go national on DAB from 11 February after parent company Global Radio successfully secured a licence from broadcasting regulator Ofcom.

 

Commenting on the news, Halfords technology category manager Jon Oliver said: “LBC is a hugely popular station – regularly attracting over 1 million listeners a week – and digital broadcasting will now enable it to reach a completely fresh audience.

 

“Our customers tell us that they value the added station choice that digital radio brings and as more and more stations switch to digital or expand their reach using the technology it will undoubtedly help drive the spread of digital listening.”

 

Government Minster Ed Vaizey declared that digital was the future for radio in the UK in December when he initiated the process to allow more national commercial stations to launch – a process that will see LBC rebrand from London’s Biggest Conversation to Leading Britain’s Conversation this month.

 

There are over 30 million car owners that have yet to adopt digital radio technology and Halfords – whose trained fitters have carried out 130,000 audio installations at its 466 stores – is working very closely with the digital industry to ensure it is well placed to meet the expected surge in demand.

 

As well as “while you wait” audio fitting, Halfords has developed its own exclusive brand of DAB products in partnership with market-leading digital radio maker Pure in addition to offering digital converter kits – making DAB listening available from £49 plus £29.99.

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