Groupon joins forces with Tradedoubler to boost its global partner network

Groupon, a global leader of local commerce, today announced it has partnered with Tradedoubler, a leading performance marketing company, to migrate publishers on to its in-house global affiliate platform, the Groupon Partner Network (GPN).

Tradedoubler is working with Groupon to grow its in-house affiliate network and to help publishers get maximum value from the platform. In addition to migrating Groupon’s publishers across 20 markets, Tradedoubler is also helping to recruit new publishers.

 

Ruairi Fitzpatrick, Head of Affiliates, Groupon EMEA, comments: “Tradedoubler recognised our ambition to create one of the strongest in-house affiliate programmes in e-commerce. Tradedoubler’s extensive international expertise and innovative technology will help us achieve this and become even more competitive.”

 

Dan Cohen, Regional Director at Tradedoubler comments: “Our goal is to help Groupon expand its international reach by driving publishers to the company’s affiliate marketing platform. The partnership highlights how Groupon values our expertise in building international performance marketing programmes that drive brand recognition and sales.”

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