GO Outdoors Appoints Its First Multichannel Director

GO Outdoors, the UK’s largest outdoors company, has appointed its first multichannel director.

Jon Asbury is joining GO Outdoors from Halfords where he led their multichannel business for 14 years. With Halfords, Jon was highly commended two years running for the Oracle Retail Week Brandbank Multichannel Retailer Of The Year.  And in 2010, he introduced the UK’s first non-clothing retailer mobile site. Jon spent his early career at W.H. Smith Do It All and Woolworths.

At GO Outdoors, Jon will be responsible for the delivery of the retailer’s multi-channel strategy.

GO Outdoors chief operating officer Lee Bagnall said,

“This appointment represents a significant message of intent to the outdoor retail sector. We expect to expand and lead online outdoor sales both in the UK and internationally.

“To achieve this we needed an experienced director to bring additional retail insight and  aproven track record of achievement in online sales. With those criteria in mind, Jon Asbury was a standout candidate in every respect.”

GO Outdoors is currently enjoying steady growth at a time when other outdoor retailers are finding trading conditions tough.  Sales increased by 54% a year, from £31.6m in 2008 to £115.2m in 2011. GO Outdoors’ online sales currently account for around 10 per cent of the total sales. Total online sales are predicted to double annually.

Incoming multi-channel director at GO Outdoors, Jon Asbury, said,

“GO Outdoors is an exciting young company with a real passion and enthusiasm for all things outdoors. They have already made a significant impact in online sales. I hope I can bring additional online experience to complement the undeniable energy and drive already present in the boardroom.

“Joining a dynamic company growing at such a massive rate offered me a compelling professional proposition. It’s a challenge I can’t wait to get my teeth into.”

GO Outdoors chairman Colin Holmes added,

“GO Outdoors is committed to being the best outdoor retailer to shop in store, at home or even whilst outdoors.”

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