Gift, Home & Volume expands into Private Label and Outdoor Living & Leisure zone for Spring Fair International 2013

 

Value conscious consumers and stay at home tourist’s fuel the trends in this growing sector

 

Gift, Home & Volume at Spring Fair International (Halls 10, 11 and 12) will see further growth in 2013 with the launch of dedicated zones for Private Label and Outdoor Living & Leisure, plus a new eCommerce seminar theatre.

This part of Spring Fair has seen significant growth over the past couple of years, with 50 more exhibitors joining the sector in 2012 compared to 2011 and 2,000 extra sqm of space filled.

New exhibitors already signed up to join Gift, Home & Volume  in 2013 are: CB Imports (10D21), Textile Trends (10D40), Fancy-it-Agencies (returning after many years to 11K21-L20), Mirage Cosmetics UK (11H30), Saffron Beauty (11H50), Euro Care IMPEX Services (11H61), Healthpoint (11 J42), UK Pharmaceuticals (11J53), Claerco (11J51), Dutch supplier Topbrands Europe B.V. (11L51), Spanish supplier Bastones y Souvenirs Calvo (12M22), Special Offer Supplies (12K27),  India supplier Kamil Bhai Ismail Ji (12G45), Bulk Hardware (12E44), Rosewood Pet Products (12D44-E45), Outsource Direct (12D50), Activ8UK (12C42-D43), Skyline Products (12C30), Baum Trading (12B30), Ikon Sales (12A09), Crossharbour International (12A15), Discount Wholesale (12C31)and Import Distribution AKA Fornord, which is one of Europe’s biggest stocklots players.

Ensuring that Gift, Home & Volume continues to increase its value as an inspiring destination for buyers will be a new eCommerce seminar theatre in Hall 12 featuring excellent content from a market-leading line up of speakers*.

 

This is the first time Spring Fair has produced a dedicated feature area – other than bars and cafes in the Gift, Home & Volume halls, reflecting both the importance of this sector in terms of volume, budget and variety of products to the UK’s street markets and European retail trade.

Located in Hall 12, the dedicated Private Label area marks another important development within Gift, Home & Volume for 2013.

Sales of private label products are estimated to have grown 4.1 per cent year on year in Europe, with one out of every five items sold in supermarkets, pharmacies and other mass market outlets falling into this category.

For manufacturers and distributors in this sector Spring Fair offers a golden opportunity to tap into a £65 billion European market that covers a wide range of non-food categories including: cosmetics, toiletries, health and beauty, household and kitchen, auto aftercare, garden, housewares and DIY products.

The UK has 43 per cent of the private label market share across Europe, making Spring Fair the ideal launch platform for this sector. Consolidation among retailers and early investment in store brands across Europe has also enabled some stores to make over 40 per cent of their sales from private label products.

According to research analyst Nielsen, the strong performance and growth in this market is due to value-conscious shoppers becoming more prominent in shops around Britain in an effort to beat the recession. The Global Private Label Report* notes that:

 

“A fair share of shoppers retain their ‘value mindset’ with an increased preference to shop at stores that have everyday low prices and exhibit a tendency to be uncharacteristically frugal. Retailers too will adjust to this environment by exploring new formats like shop within shops and formats that cater to this shopper.”

 

The private label trend is likely to get stronger as retailers become increasingly adept at building their own store brands via national advertising and social media.

 

Opening in Hall 10, Outdoor Living & Leisure will serve the significant number of Spring Fair visitors (7,924 in 2012) who expressed a primary or secondary interest in this product category.

 

The organiser of Spring Fair, i2i Events Group, is working in partnership with the Garden Industry Manufacturers Association (GIMA) to develop the new zone, which will incorporate a dedicated GIMA member’s village within this sector in Hall 10.

 

Event Director Tony Patman stated “In today’s constantly changing trading environment, we as organisers are continually looking at ways to improve the offering at Spring Fair International. We believe that the additional sectors will not only provide a better focus for the buyers, but increase the variety and numbers of customers for our exhibitors to meet”

 

For more information on this sector of Spring Fair contact event director Tony Patman: tony.patman@i2ieventsgroup.com

 

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