From the Royals to James Bond– what inspired our shopping in 2015

From One Direction being crowned kings of pop, Mad Men and Middleton inspired fashion and a nation obsession with sheds, eBay.co.uk has acted as a barometer of British shopping trends in 2015.

Visited by 18million Brits each month, the online marketplace has provided its own year in review.

1. Marking what would have been Elvis’s birthday in January, eBay looked at who was King of Music Memorabilia and found that the (Elvis) King had been trumped by Prince – and young pretenders, One Direction, who’d sold nearly 150,000 items in just three months.
2. The V&A’s ‘Savage Beauty’ exhibition sparked a skull scarf craze among us Brits with sales increasing by 213%.
3. Britons take solar eclipse to heart – in the week before the solar eclipse in March eBay.co.uk, saw a ‘turnaround’ in sales of solar glasses with 3,000 pairs sold with one eager sky watcher bagging a £999.99 solar eclipse glasses box of 1000 pairs.
4. Mad Men sparks seventies fashion come back –  the stylish American drama caused a fashion frenzy on eBay.co.uk, with sales of fedora hats increasing by 86%, A-line skirt sales increasing by 28% and the Don Draper-style mustard suit making its way back into our wardrobes, with sales increasing by 166%.
5. An X Factor judge ranking, released by online marketplace eBay.co.uk to mark the return of the talent show revealed that songstress and new judge Ms Ora was top, with Rita Ora related products selling over 70% more than the other judges combined.
6. Kate Fever and the Duchess of Cambridge’s quintessentially British style saw sales of yellow dresses soar on eBay.co.uk since Kate was spotted wearing one back in May, with sales increasing by 58%.  Sales of nude heels on ebay.co.uk also increased by 94%, showing that Kate will forever be our style icon.
7. As the Chelsea Flower Show’s revolving shed caused a storm – eBay’s sales of sheds skyrocketed with over 1600 sheds sold per day, with the most expensive sheds selling for nearly £5000 and number of listings for sheds on the site reaching over 100,000.
8. A Royal ranking released by eBay.co.uk to mark Prince George’s birthday in July revealed the Queen is Britain’s favourite Royal and that new arrival Princess Charlotte was already more popular than her scene stealing older brother, with over 200 items related to the Queen sold every day on site, 80% more than the rest of her family.
9. eBay marked its 20th birthday this September – celebrating its growth from a software programmer’s hobby into a global shopping destination with approximately 25 million sellers, 157 million buyers and 800 million listings – over 82% of which are for fixed price items (data corresponds to eBay’s top five global markets).
10. With Ben Fogle’s book on Labradors much mooted in the media, a doggy ranking by eBay.co.uk this autumn showed that Brits love pugs more than the loyal lab, buying over 300 pug related products every day on site, which equates to 13 every hour.
11. As the nation prepared for the new Bond film this winter – the iconic Aston Martin DB5 topped eBay’s Bond Car ranking with more than 37 pieces of Aston Martin DB5 related memorabilia sold on the site every day – that’s one every 30 minutes!
12. The online marketplace estimated 450,000 new consumer listings to go live by the end of Christmas Day, with official data showing listings for tablets and computers increase by 88% and listings for toys and games go up by 56%.

The top five Christmas Day listings included: fragrances, tablets, smartphones, watches and Star Wars merchandise.

eBay 2015 in numbers and facts:
–          It is now visited by over 18m Britons each month
–          Around 79% of listings are for new, fixed price items
–          Has 200,000 small and medium sized sellers trading through eBay.co.uk
–          eBay for Charity has raised over £86 million for more than 7,000 charities
–          Around 79% of listings are for new, fixed price items
–          The first item sold on eBay.co.uk was a three track CD from German rock outfit, The Scorpions, going for the princely sum of £2.89
–           More than 2.5 million eBay purchases have passed through the Click and Collect Argos programme since its launch in 2013

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