London’s first shopping map offers insider guide to Royal Borough of Kensington and Chelsea.

From Chic to Boutique: London’s First Shopping Map Offers Insider Guide to Royal Borough of Kensington and Chelsea

A new website for London shoppers officially goes live today. Developed by the Royal Borough of Kensington and Chelsea, the site has been designed to help shoppers visiting the area, and to support the strong mix of large and small retailers therefore encouraging vibrancy on the high street.

On the Map ( is the first online resource of its kind in London, and covers some of the Capital’s most high-profile shopping destinations, including Knightsbridge, Notting Hill, The King’s Road and Portobello, providing a comprehensive list of the unique shops, boutiques, restaurants, bars, hotels, and attractions in the area.

The new initiative provides an interactive series of maps to The Royal Borough’s key shopping areas, highlighting the type of shopping experience each centre offers. The resource also links to other useful services including individual retailers’ websites, where to eat, cultural highlights, local history, travel information and weather forecasts. The service can be accessed via smartphone, PC, handheld computer or any similar device.

The new maps have been created following research which showed that the number one reason for visiting the area is ‘to shop’: 13.1 million people visit the Borough each year, of which 1.7 are from overseas. Visitors to the Borough spend an impressive £1.3bn a year on shopping.

Kensington and Chelsea has a vibrant and distinguished retail reputation as the home of destination stores such as Harrods, Harvey Nichols and Peter Jones, as well as being the birthplace of iconic design businesses such as Vivienne Westwood and Mary Quant’s first fashion houses. The borough is also home to the famous antiques, clothing and fruit and vegetable market on Portobello Road.

The official launch of the initiative this morning was attended by retail leaders, local and independent shop owners and other stakeholders, including Liam Butler, Head of Ecommerce, Conran Shop; Emily Dyson Paley, Founder, Couverture and the Garb Store, Paul Baptiste, Manager, The Bluebird Shop, Tarek Malouf, Founder, the Hummingbird Bakery and Anne Swift, Portobello Road Stall Holder and Antique Lace Dealer.

Keynote speakers at the launch were Councillor Sir Merrick Cockell, Leader of the Royal Borough of Kensington and Chelsea, Michael Ward, Managing Director of Harrods, Amanda Back, Head of Public Relations at the Designers Guild and Charlie Gladstone, Founder of Pedlars.

Councillor Sir Merrick Cockell, Leader of the Royal Borough of Kensington and Chelsea said: “Research tells us that the number one reason visitors come to our borough is to shop. On the Map is the first initiative of its kind in London, developed by the Council to provide a comprehensive resource for shoppers and to support the diverse mix of retailers and high streets that make the Royal Borough of Kensington and Chelsea the number one shopping destination in the capital.”


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