FRENCH FURNITURE SPECIALISTS SILVERA ADD SPARKLE TO KING’S ROAD WITH DEBUT UK SHOWROOM

The Sloane Stanley Estate has welcomed French furniture and interior design specialists, Silvera, and their debut UK flagship opening at 241-245 King’s Road this month.

The 5,244 sq ft contemporary design showroom designed by renowned French architectural firm Jouin Manku displays furniture, lighting, rugs and designer home accessories. FRENCH FURNITURE

A global leader in the field of design, Silvera is best known for its high-end, contemporary design furniture collections spanning the home and office, as well as its team of specialist design consultants.  The brand boasts ten showrooms in Paris and an online store, SILVERA-eshop

Commenting on the news, Hannah Grievson, Commercial Property Manager at Sloane Stanley said: “Securing debut UK sites for leading international brands such as Silvera, further strengthens the King’s Road status as one of the capital’s leading retail destinations, ensuring this vibrant retail parade continues to thrive and inspire shoppers.”

Paul Silvera, owner of Silvera added: “We are delighted to finally open the doors of our first UK showroom, being at the epicenter of Chelsea’s superb interior and lifestyle community, we look forward to sharing our passion for beautiful design with the UK market and making our debut in one of London’s most popular shopping locations, the King’s Road.”

Sloane Stanley is one of the oldest landowning estates in London.  The Estate owns and manages hundreds of residential and commercial properties on the King’s Road and Fulham Road.

Serving a catchment of over 8.5 million people, the Estate has a Total Comparison Goods market potential of £555.5 million.   Dominated by premium and accessible premium brands that account for 74% of the total offer – which is much higher than the benchmark average of 50% – the area ranks in the top 3% of 4,300 Retail Footprint ranked centres nationally.

Miles Commercial and Shackleton represented Sloane Stanley and Silvera.

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