Finalists announced for The Loyalty Awards EMEA 2014

 

Over 200 entries were received, and these have, with difficulty, been whittled down to 115 for the Shortlist.

 

Chairman of the judges Eric Austin, who took part in the shortlisting said: “Once again we have been impressed by the standard of entries and the quality of the initiatives. The concept of Loyalty is keeping up with the potential that is being created by emerging new technologies and it really is redefining itself. This is a very exciting space right now.”

 

The finalists are:

 

Best Loyalty Programme of the Year- Financial Services

 

Alpha Bank (Greece) – Alpha Bank Bonus -The Leading Payment Loyalty Scheme in Europe

 

Barclaycard – Barclaycard Freedom Rewards Card

 

Royal Bank of Scotland Group – Cashback Plus – “Feel rewarded every day”

 

Home Retail Group Financial Services – Argos Card Rewards- Getting Personal

 

 

 

Best Loyalty Programme of the Year- Mobile

 

Cable & Wireless (Seychelles) Ltd – Cable Points

 

Turkcell (Turkey) – SARI KUTU

 

Vodafone Turkey – Vodafone RED Loyalty Program

 

Bluesource – mobile-pocket – Mobile Marketing made easy

 

Subway – SUBWAY SUBCARD mobile app

 

Azbuka Vkusa (Russia) – BrandLoyalty’s mobile app Bright Stamps boosts first nationwide loyalty programme

 

Dansk Supermarked (Denmark) – Dansk Supermarked’s gamification drives loyalty, ROI and increased market share

 

 

 

Best Loyalty Programme of the Year- Retail (Food)

 

Woolworths (South Africa) – WRewards – Membership makes a difference

 

The Coca-Cola Company, Turkey Business Unit – Coca-Cola Red Vault Rewards Program

 

Billa Czech Republic – Big Headz Farm Friends

 

O’Key Russia – Angry Birds Plush

 

Whitbread Plc – Brewers Fayre Bonus Club

 

Booths – Booths Card Exceeds Both Customers’ & Booths’ Expectations

 

 

 

Best Loyalty Programme of the Year- Retail (Non Food)

 

Woolworths (South Africa) – Wrewards – Membership makes a difference

 

MOL (Hungary) – Fiskars Promotion

 

Jaeger – Aspirational tiered structure for Jaeger’s re-launched reward scheme

 

Pets at Home – The Pets at Home VIP Loyalty Scheme

 

Topaz Energy (Ireland) – Topaz Play or Park- The Loyalty Game

 

Sure, Dove, Vaseline and Sainsbury’s – educating consumers that small is good

 

ABC (Lebanon) – ABC Department Store Loyalty Program

 

 

 

Best Loyalty Programme of the Year- Entertainment

 

Dansk Supermarked (Denmark) – Dansk Supermarked’s gamification drives loyalty, ROI and increased market share

 

Topaz Energy (Ireland) – Topaz Play or Park- The Loyalty Game

 

MOL (Hungary) – Fiskars Promotion

 

Boost (Switzerland) – Twistymania- the Galactic promotion of 2013

 

 

 

Best Loyalty Programme of the Year- Travel

 

Accor (Le Club Accorhotels) – With Le Club Accohotels, you’re at the heart of it

 

Heathrow Airport – Heathrow Rewards – new way of rewarding travellers at the airport

 

Avios Group (AGL) Limited – The Avios Currency

 

East Coast – Reaping the Rewards – East Coast’s Automated Recruitment Campaign

 

Vodafone Turkey – Vodafone Freezone Interrail Campaigns

 

 

 

Best New Loyalty Programme of the Year

 

Turkcell (Turkey) – Retirees Club

 

Royal Bank of Scotland Group – Cashback Plus – “Feel rewarded every day”

 

Vodafone Turkey – Vodafone Avantaj Cepte Mobile Loyalty Platform

 

Whitbread Plc – Brewers Fayre Bonus Club

 

Topaz Energy (Ireland) – Topaz Play or Park- The Loyalty Game

 

Melia Hotels International – Melia Rewards – Welcome Back – Wherever you are in the world

 

Booths – Booths Card Exceeds Both Customers’ & Booths’ Expectations

 

 

 

Best Use of CRM in a Loyalty Environment

 

Home Retail Group Financial Services – Argos Card Rewards- Getting Personal

 

Volvo Car Turkey – Volvo Lifecycle Program

 

Accor (Le Club Accorhotels) – Le Club Accorhotels- Changing the way we address our members

 

Vodafone Turkey – Vodafone Turkey’s Enterprise Transformation Programme

 

KLM – KLM iPad on Board – customer feedback loop

 

Comfort & Sainsbury’s – Comfort Exhilaration- Launching an exclusive Sainsbury’s Scent

 

 

 

Best Use of Customer Analytics/Data in a Loyalty Programme

 

Home Retail Group Financial Services – Argos Card Rewards- Getting Personal

 

Elkjop, a division of Dixons Retail – Improving customer satisfaction through continual data monitoring and analysis.

 

Ikano Insight and IKEA – Store catchment intelligence from Ikano Insight informs IKEA marketing plans

 

Royal Bank of Scotland Group – Utilising/analysing customer data to deliver positive ROI and customer loyalty

 

Bonmarche & GI Insight – Building a truly multi-channel customer base through the loyalty programme

 

Azbuka Vkusa- BrandLoyalty’s mobile app Bright Stamps boosts first nationwide loyalty programme

 

Sainsbury’s and Nectar – Offer Engine- Personalised, relevant approach to targeting shoppers

 

 

 

Best Use of Communication in a Loyalty Programme

 

Cable & Wireless (Seychelles) Ltd – Cable Points

 

The Coca-Cola Company, Turkey Business Unit – Coca-Cola Red Vault Rewards Program

 

Vodafone Turkey – Vodafone Freezone Interrail Campaigns

 

IKEA – Product Trigger communications drive incremental sales for IKEA

 

East Coast – Reaping the Rewards – East Coast’s Automated Recruitment Campaign

 

Abbott Turkey – Life is a Valuable Club

 

Melia Hotels International – Melia Rewards – Welcome Back – Wherever you are in the world

 

BP – The benefit of saying “thank you” to high value customers

 

 

 

Best Use of Social Media to Enhance Loyalty

 

Turkcell – Turkcell Professionals Club/ Cuma Candir Twitter Campaign (Friday Rocks campaign)

 

The Swan Centre – The Swan Centre, sharing within SmartRewards app

 

Nectar – The Cross-Partner Nectar MEGAPOINTS Treasure Hunt

 

ASOS – Access All ASOS: The ASOS advocacy programme

 

 

 

Best Loyalty Programme Marketing Campaign of the Year

 

MySchool MyVillage MyPlanet (South Africa) – Swipe for Africa

 

BP Turkey – BP Club Card- GSM Operator Campaign for “Better Rewards” Strategy

 

The Coca-Cola Company, Turkey Business Unit – Coca-Cola Red Vault Loyalty Program

 

Barclaycard – Barclaycard Freedom Rewards card

 

Baltic Miles – Address update campaign by using Google StreetView

 

Royal Bank of Scotland Group – Cashback Plus – “Feel rewarded every day”

 

Penny Romania – Pyrex Knives

 

Applegreen (Ireland) – Applegreen Rewards “Seasonal Greeting” Campaign

 

 

 

Best CSR Initiative Linked to Loyalty

 

Avios Group (AGL) Limited – Employee CSR Engagement Programme – Engaging our greatest asset and stakeholder

 

Abbott Turkey – Life is a Valuable Club

 

Turkcell – Turkcell Retirees Club

 

MySchool MyVillage MyPlanet (South Africa)Swipe for Africa”

 

 

 

Best Card Based Loyalty Programme

 

BP Turkey – BP Club Card – Better Rewards to Reach and Retain Customers

 

Barclaycard – Barclaycard Freedom Rewards card

 

LaSer UK and Beales – Beales and Laser UK Launch New Programme to Release Value

 

Heathrow Airport – Heathrow Rewards – new way of rewarding travellers at the airport

 

Whitbread Plc – Brewers Fayre Bonus Club

 

Topaz Energy (Ireland) – Topaz Play or Park- The Loyalty Game

 

Nectar – The UK’s most popular loyalty programme

 

 

 

Best Coupon or Voucher Based Loyalty Programme

 

Vodafone Turkey – Vodafone Avantaj Cepte Mobile Loyalty Platform

 

LaSer UK and Beales – Developing Inclusive and Engaging Rewards

 

Woman & Home – Beating the decline of magazine sales

 

MultiPlusCard (Croatia) – Croatia’s leading coalition loyalty programme

 

 

 

Best Loyalty Industry Innovation

 

MultiPlusCard (Croatia) – Croatia’s leading coalition loyalty programme

 

Woolworths (South Africa) – WRewards

 

Baltic Miles – Burn the Miles

 

IDL Technology Group – Loyalty Anywhere

 

TagPoints – mobile loyalty; beyond the purchase

 

Topaz Energy (Ireland) – Topaz Play or Park- The Loyalty Game

 

Azbuka Vkusa (Russia) – BrandLoyalty’s mobile app Bright Stamps boosts first nationwide loyalty programme

 

 

 

Best B2B Loyalty Programme

 

Advice Group (Italy) – Tre Marie Multichannel Loyalty Programme

 

Vodafone Turkey – Vodafone Turkey’s Enterprise Transformation Programme

 

Tech Data – Umbrella Belux Channel Incentive program td.boomerang by TechData

 

Deli – Deli Product Catalogue

 

Nectar Business – The UK’s Leading B2B Loyalty Programme

 

 

 

Best Short Term Loyalty Programme

 

MySchool MyVillage MyPlanet (South Africa) – “Swipe for Africa” with MySchool

 

Cable & Wireless (Seychelles) Ltd- Cable Points

 

Boost – Twistymania- the Galactic promotion of 2013

 

MOL Plc – Fiskars Promotion

 

Dansk Supermarked (Denmark) – Dansk Supermarked’s gamification drives loyalty, ROI and increased market share

 

East of England Co-operative Society – Goodness Gang Loyalty Programme

 

Tesco Poland – Angry Birds plush toy promotion

 

Lidl (Germany) – An Innovative figurine turns the German food retail market upside-down.

 

 

 

Best Use of Technology in a Loyalty Programme

 

Alpha Bank (Greece) – Alpha Bank Loyalty Platform- delivering maximum loyalty

 

Elkjop, a division of Dixons Retail – Enhancing Customer Experience with Instant Customer Feedback Machines

 

The Coca-Cola Company, Turkey Business Unit- Coca-Cola Red Vault Rewards Program

 

Vodafone Turkey – Vodafone Avantaj Cepte Mobile Loyalty Platform

 

Bluesource – mobile-pocket; Mobile marketing made easy

 

Subway – SUBWAY SUBCARD mobile app

 

Topaz Energy (Ireland) – Topaz Play or Park- The Loyalty Game

 

 

 

Sponsors of the awards are:

 

Prime Sponsor: Aimia

 

Diamond Sponsor: TCC

 

Platinum Sponsor: Reward

 

Category Sponsors: ICLP, Visa Europe, Avios, Comarch

 

 

 

Don’t forget to book your table to be there on the night. Go to: www.theloyaltyawards.com for a booking form

 

Black Tie Awards Event: Tuesday, June 10, 2014 at The Grosvenor House, Park Lane, London, Champagne reception begins at 6.30pm

 

An online version of the shortlist can be downloaded from http://www.theloyaltyawards.com

 

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