Festive online shoppers urged to help charities – for free


With just seven weekends and two pay cheques to go until the big day, the rush to buy this year’s must-have Christmas gifts has well and truly begun. But as consumers dig deep and boost the profits of the nation’s retailers they are being urged to reflect on the true meaning of the season of giving and help their favourite charities as they shop. And unusually for a fundraising initiative the charitable giving in question does not cost the shopper a single penny.

Charity TheGivingMachine wants to change the habits of millions of online shoppers by encouraging them to shop through its website. By simply signing up, shoppers can choose their favourite charities – and then each time they make a purchase at any of its 2,000 participating shops, a free donation is unlocked for the shopper’s selected causes.

CEO and founder of TheGivingMachine Richard Morris said: “This fantastic way of giving to charity has been around for a while and growing.  We are making a real effort this year to inspire even more online shoppers to enjoy giving for free. We can all make a huge difference to local and national charities simply shopping via TheGivingMachine every time. With people spending over £860 on average at Christmas imagine the sums we could raise if everyone signed up. It’s mind boggling.”

To inspire even more free giving and encourage greater participation, the charity has launched a national social media campaign with hashtags #giveforfree, #lovetogive and #lovetohelp.

At the moment the charity supports over 177,000 causes from national charities to local scout groups and schools and the list is constantly growing.

To date these organisations have shared over £1 million between them and Richard knows this figure could grow exponentially if the message is successfully communicated.

“Most people love to shop so imagine if every time you made a purchase online you were also helping your favourite charities,” said Richard.   “It really is a win, win situation for everyone; we just need help to spread the word.”

To find out more about shopping via TheGivingMachine or to sign up as a beneficiary visit


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