European Sign Expo Unveils free DOOH educational programme

European Sign Expo, the dedicated signage event co-located with FESPA 2013 at ExCeL London from 25-27 June 2013, unveils details of a wide-ranging, free education programme for users and designers of visual communication and digital signage installations. Topics covered will include social media convergence, design, content and considerations for end-users, retailers, resellers, as well as sign-makers looking to adopt digital-out-of-home (DOOH) technology.


The European Sign Expo educational programme will be delivered through two conference theatres on the exhibition floor. Attendance to the exhibition is free for visitors who register online  in advance (£55 on the day).


In the Screenmedia Theatre, the Digital Sign Design sessions will look at examples of successful content development, with speakers such as BSkyB producer Hugh Westbrook, who will consider the issue of re-purposing content originally produced for other platforms (such as television) as well as considerations for location. Increasing integration of screenmedia with mobile, social and online will be covered in-depth in the Converging Channels theme. Elaine Cook, strategic marketing director for EMEA embedded retail at Intel will highlight innovations such as digital signage linked to social media, web searches, and leveraging big data. BroadSign VP of marketing and strategy Daniel Parisien will explore how technology can marry all channels of digital media and weave them together as one consistent experience.


The Signs, Spaces and Structures stream will explore digital screen technology within natural and built environments; Damian Cox, CEO of Wildstone, will present some recent digital outdoor projects such as The Chiswick Towers and how to develop a good fit with surroundings. Beaver Group will speak about digital signage contributing to the experience of an environment with case studies including BUPA and the Royal Institute of British Architects. A daily presentation on Digital Signage Integration will feature speakers including Jeff Hastings, CEO of BrightSign, answering some of the critical ‘best-practice’ questions for specifiers, users and suppliers of digital signage. Retail will be the focus of the devoted Signs and Stores sessions, with Leif Liljebrunn, CEO of Sweden’s ZetaDisplay who will discuss the challenges, results and metrics of digital signage in supermarkets and other stores.


In addition to the Screenmedia Theatre, the dedicated Sign Forum will run free educational sessions on topics central to the sign industry. Visitors can also benefit from relevant content in the co-located FESPA 2013 (accessible with a European Sign Expo visitor pass): the Creative Corner which explores themes such as Outdoor Advertising, and Creative & Brand Day allows agencies and brands to explore how they can get the most from their campaigns. The programme includes high-level contributions from Coca-Cola, Unilever, Ogilvy, McCann NY, TBWA London, and PricewaterhouseCoopers.


Visit the website for the full content programme.

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