Enfinity Suite 6 Provides Multi-channel Sales Platform


RAJA Group has selected Intershop Communications, a leading e-commerce software and services provider, to provide its RajaSm@rt website with a comprehensive e-commerce solution.

RAJA Group is is a French company with a wide international presence covering 14 European countries via 17 subsidiaries. As a leading European distributor of packaging through Europe, RAJA Group serves over 500,000 customers across all industry sectors, from major international corporations to small and medium sized companies, sole traders and start-ups.

To provide its customers with instant online access to an extensive range of 10,000 products, RAJA Group launched theRajaSm@rt website in October 2011. As part of a competitive tender process that included IBM, Oracle’s ATG Commerce Application, Magento and hybris, Intershop was selected as the ideal platform that would meet the Company’s requirements. Intershop’s French partner, DataSolution managed the entire pre-sales cycle and implemented the platform within a very short timeframe of five months. DataSolution had previously provided a SaaS solution based on Intershop’s Enfinity Suite, for an E-Procurement project in 2010.

RajaSm@rt is an interactive, secure web facility that provides users with access to purchase products from an online catalogue 24 hours a day, seven days a week. Today, RAJA Group’s business operates on 4 additional sales channels including catalogues, Internet, telephone and local sales force. This guarantees a solid presence and an improved response for the customer.

Nathalie Chapusot, Marketing and e-business Group Director for RAJA said, “It was essential to the development of theRajaSm@rt website that we were able to ensure a multi-channel solution that included a website offering fast access, clear and rich information product and customer control over purchasing choices. With Intershop’s solution, our customers can easily browse the entire catalog of 10,000 products or use the extended search capabilities to make product selections. This provides us with the resource to continuously improve the customer experience.”

Birame Gueye, Country Manager France, Intershop said, “Our strength is in providing customers not just an e-commerce platform, but one that can be rolled our across channels to support the business model and goals. With RajaSm@rt, we provided a robust solution that could handle the large quantity of products while ensuring customers could easily navigate and benefit from the site to help increase adoption.”

Jean Claude Nogues, CEO, DataSolution added, “With its rich, advanced search features, seamless integration with backend systems, and its capabilities to provide a truly global, multi-channel, multi-currency and multi-lingual experience, Intershop was the perfect solution for RAJA. Furthermore, we implemented the FACT-Finder Advanced Search Engine with a specific add-on providing multidimensional search for RAJA’s best-selling products called BoxSelector, which is unique in the market.”

Intershop was able to provide an e-commerce solution that not only met RAJA Group’s requirements for the website, but was able to partner with other vendors such as Omikron Fact Finder, Europe’s leading conversion engine, Ogone, one of Europe’s leading payment platforms, Perigee Software, provider of marketing content and multichannel publishing, Adobe Scene 7Experian QAS, a leading provider of address verification software and services and DataSolution, provider of e-business applications.

DataSolution will now help RAJA Group rollout Intershop’s e-commerce solution across 14 countries including the UK, Switzerland, Italy and Germany in 2012.

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