eCommera Wins Prestigious 2011 Bully Award


eCommera, a pioneering provider of intelligent eCommerce trading solutions, has been announced as a Longhorn winner of the 2011 Bully Award honouring Europe’s leading technology, Media and Telecommunications (TMT) companies as presented by White Bull Summits, champions of the European innovation ecosystem.

A total of 60 European companies were named as finalists for the 2011 Bully Award, and the deserving winners were selected from a pool of entries that included hundreds of nominated European TMT companies.

“The Bully Award winners were selected for innovation and values of excellence in the TMT sector. They have been recognized as a leader in their field, with a bright business proposition and meaningful market strategies, driven by a rich understanding of customer needs and technological solutions,” stated Farley Duvall, Founder and Chairman of White Bull Summits.

“We’re honoured to be named a 2011 Bully Award winner, and to be recognized as one of the leading TMT companies in Europe,” stated Andrew McGregor, CEO of eCommera. “To win an award in White Bull’s prestigious growth stage category, reflects the continuing success of the company.”

eCommera recently launched Intelligent Trader which aims to provide online retailers with faster decisions, prioritised actions and accelerated growth.  Intelligent Trader uses a patent-pending mathematical model to automatically process data and present a view of trading performance across all aspects of marketing, site, operations and customer activity, enabling a company’s eCommerce operation to compare and act on a common understanding of how all departments are functioning together, to contribute to overall success ─ all available on-demand.

“The White Bull judges very carefully reviewed seed-stage, early-stage and growth-stage companies, and selected the winning companies they believe have demonstrated clear potential for further growth and a high probability for exit in the next few years,” added Duvall.

White Bull has a successful track record in identifying Europe’s leading TMT companies. Eight of the 2010 Bully Award winners identified by White Bull were acquired in the past year.

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