eCommera has launched 17 web and mobile sites for Clarins Group in first phase of ambitious digital commerce roadmap

eCommera, a leading provider of intelligent multi-channel ecommerce trading solutions,  has made a rapid start to 2012 by launching the Clarins France online site, joining the  17 sites for brands within the Clarins Group that were launched in 2011. These include the Clarins US and UK online stores, the Thierry Mugler US online store, a series of non-transactional brand websites (including Clarins Korea and Clarins Taiwan), and the first mobile commerce site for Clarins US.


The rollout is part of a plan that will see eCommera launch transactional ecommerce sites for both the Clarins brand and brands under the Clarins Fragrance Group – Thierry Mugler and Azzaro – across 16 countries and in multiple languages. Further mobile sites will also roll out globally through 2012 to provide an optimized customer experience across a variety of touch-points.


Utilising the eCommera platform enables the sites to benefit from state-of-the-art e-commerce features such as facetted navigation and product comparison, enhanced with innovative features developed by the Clarins digital team and eCommera engineers, such as an online beauty consultation, a collection of content-rich mini-sites encapsulated in the shopping pages, and an exclusive online reward program.


All sites are supported by eCommera’s Software as a Service (SaaS) managed services approach and deployed on the eCommera Commerce Platform which uses Demandware technology.


Laurent Malaveille – Senior Vice President of Digital, CRM & E-Commerce at Clarins Group, said: “We have successfully launched or re-launched many brand websites in 2011, and are confident we will continue to do so in 2012. This agility is possible only because we invested in a partnership combining the Clarins group, a single, powerful yet flexible, digital commerce platform, and the development and support expertise of eCommera. This combination means we have an excellent foundation to support all our brands, in all countries, on all devices with the ability to drive a range of initiatives like pure play e-commerce, drive-to-store and loyalty programs. We believe this is a strong asset for our brands.”


Andrew McGregor, CEO at eCommera comments: “We are pleased to have been able to provide Clarins with the platform and services to support multiple brands, countries, devices and features, whilst their vision and ambition to deploy new ideas to extend the multi-channel success of their brand has made them an exciting partner to work with.”


Laurent Quatrefages, managing director at eCommera France, adds: “Once again eCommera has demonstrated its ability to quickly deliver a worldwide trading platform tailored to our client’s specific needs.”


Clarins selected eCommera as a partner for its global eCommerce venture in December 2010. The two organizations will continue to work together on integrating new features and functionality into the site as well as rolling out new country sites.


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